Everything Mosebetsi oa Mantlha: Sete ea Libuka by Na An and Huanyi Liu

Everything Mosebetsi oa Mantlha: Sete ea Libuka by Na An and Huanyi Liu is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

TšepeKgatiso· 2020

Everything Mosebetsi oa Mantlha: Sete ea Libuka

by Na An and Huanyi Liu

Client: Luxun Academy Of Fine Arts

Moputso oa Tšepe oa A' Design Award Winner in Kgatiso Category

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The Design

About Everything Mosebetsi oa Mantlha: Sete ea Libuka

Mongolo oa Buka: "Everything" ke sete ea libuka tse peli mabapi le moetlo oa setso sa Machaena. Likala tse leshome le metso e 'meli tsa lefatše li theha litaba tse ka sehloohong, li kopantsoe le lihla, linako tsa letsatsi le lilemo tsa Sechaena. Buka ka 'ngoe e na le boholo ba 170 ka 300 ka 25 milimithara mme e entsoe ka kota le pampiri e khethehileng. Ho hokahanngoa ho latela mokhoa oa ho phutha oa libuka tsa boholo-holo tsa Sechaena, kahoo maqephe a fetoloha habonolo 'me a ka bulehela karolong e itseng kapa ka botlalo. Tlhahiso e kenyelletsa ho betlwa ka leiser, ho hatisoa ka leiser, ho hlophisoa le ho hatisoa ka mocheso. Peo ea sebopeho e sebedisa litšoantšo tse tataisitsoeng ka letsoho, bonono ba sebopeho le mebala e putsoa e tebileng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Everything Mosebetsi oa Mantlha: Sete ea Libuka ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Everything Mosebetsi oa Mantlha: Sete ea Libuka e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Everything Mosebetsi oa Mantlha: Sete ea Libuka e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
Dimensions & Packaging: There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future.
Tags: traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
Production Technology: Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
Design Challenge: The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
Research: The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
Inspiration: Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
Project Duration: The project started in March 2019 and finished in June 2019 in China.
Operation Flow: The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
Team Members: Huanyi Liu