Use What Moves You Letšolo La Kantle by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 Moputso oa Tšepe oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.
TšepePapatso· 2020
Use What Moves You Letšolo La Kantle
by Pancho Gonzalez and Cristian Chavez
Client: Inbrax
Moputso oa Tšepe oa A' Design Award Winner in Papatso Category
Verified Award Winner
Verify Award Status for #103847The Design
About Use What Moves You Letšolo La Kantle
Moralo ona, o sebelisa maemo a mararo a letsatsi le letsatsi a batho ba sebelisang terene e tsamaeang ka tlas'a lefatše ho ea dairio, o bontša kamoo batho ba tloaetseng ho sebelisa lihlahisoa tseo ba neng ba ka li reka lebenkeleng la likhopotso tse tsamaeang ka tlas'a lefatše. Moqapi ona o memela ho sebelisa lihlahisoa tsa metro (t-shirts, limugs, libotlolo, lipapali, joalo-joalo) letsatsi le leng le le leng, ho li sebelisa ka nako leha e le efe ea letsatsi le boemong leha e le bofe. Ka mohlala, ho e 'ngoe ea liqapi tse hlahisitsoeng, mosali o bonoa a apere hempe ea ka tlas'a lefatše lepatlelong, a khutsitse haholo a bile a thabile. Moqapi o leka ho memela ba o bonang ho kenyelletsa lihlahisoa tsa terene e tsamaeang ka tlas'a lefatše e le feshene e ncha.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Use What Moves You Letšolo La Kantle ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Use What Moves You Letšolo La Kantle e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Use What Moves You Letšolo La Kantle e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
- Dimensions & Packaging
- OOH inside the subway.
- Production Technology
- Photography, Illustrator & Photoshop
- Inspiration
- Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
- Team Members
- Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González
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