Zodiacville Runners Ts'ebetso ea Mantlha: Litšoantšo tsa Buka ea Bana by Juyeon Park

Zodiacville Runners Ts'ebetso ea Mantlha: Litšoantšo tsa Buka ea Bana by Juyeon Park is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

BoronseKgatiso· 2021

Zodiacville Runners Ts'ebetso ea Mantlha: Litšoantšo tsa Buka ea Bana

by Juyeon Park

Client: Karandashi

Moputso oa Boronse oa A' Design Award Winner in Kgatiso Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zodiacville Runners Ts'ebetso ea Mantlha: Litšoantšo tsa Buka ea Bana

Mongolo oa Buka: Zodiacville Runners ke pale ea bana e nang le litšoantšo mabapi le liphoofolo tsa Zodiacville, tse kenyellang moketjaneng oa lebelo o tsamaisoang ke Morena Dragon. Litšoantšo tsena li kopanya likarolo tsa mookho oa setso sa Korea oa ho penta oa minhwa le mokhoa oa dijithale oa pointillism. Matheba a mangata a fokolang a beoa ka bonngoe holim'a bo bang, a bululetsoe ke mokhoa oa ho penta o tsoang Bochabela (oriental back-painting technique). Buka ena e na le boholo ba mm 260 ho ea ka mm 260, e bile e na le likhutlo tse kutlolohileng bakeng sa polokeho. Karolo ea pele e fana ka pale bakeng sa bana, ha karolo ea bobeli e fana ka litataiso tsa ho ithuta le lisebelisoa tse tlatselletsang tsa basuoe.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Zodiacville Runners Ts'ebetso ea Mantlha: Litšoantšo tsa Buka ea Bana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Zodiacville Runners Ts'ebetso ea Mantlha: Litšoantšo tsa Buka ea Bana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Zodiacville Runners Ts'ebetso ea Mantlha: Litšoantšo tsa Buka ea Bana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is an experimental mixture of traditional Korean 'minhwa' attributes, fable narratives passed from mouth to mouth, and illustrator's own digital pointillism painting styles. Accordingly, folkish episodes of zodiacville animals are based on the humorous and joyful sentiment of the festival. Furthermore, numerous dilute dots were blended layer by layer, inspired by the oriental back-painting technique.
Dimensions & Packaging: 260mm X 260mm, Rounding post-processing to prevent children from cutting their hands on a book
Tags: Illustration, Fairy Tale, Pointillism, Zodiac
Production Technology: Layering hard-type dots one by one, the illustrator materialized the pointillism in a digital drawing environment.
Design Challenge: There were concerns that humorous expressions could convey distorted visual messages to growing children, as this book was planned to be used in educational sites. Therefore, the contents were continuously consulted by professional elementary teachers and volunteers from youth institutions. Accordingly, the illustrations have undergone modifications to prevent expressing certain races or minority classes in negative stereotypes.
Research: The project is based on anatomical research to represent detailed animal characters that fit the cognitive ability of shapes of teenage children. In advance, the actual bones and muscle structures of the animals in the book were analyzed in detail. After that, the silhouettes were organically simplified and the deformation technique was applied to give character traits.
Inspiration: This is a children's fairy tale about Zodiacville's animals participated in the running festival hosted by the Dragon King. The illustrator and writer enriched episodes with ideas from several workshops in the plot conception stage. For example, a four-character idiom, "Monkeys and dogs don't get along well", was naturally included in the episode.
Project Duration: The duration of the project is from October 2018 to February 2019. The project was mainly carried out in South Korea. Later, other countries where the books are planned to be distributed are Uzbekistan, Kyrgyzstan, Kazakhstan, Russia, and Ukraine.
Operation Flow: The book is divided into Part1 for children and Part 2 for educators. Educators organize classes by referring to learning guides and supplementary materials in Part2, helping children understand contents in Part1. Educators use illustrations and Russian hint texts to encourage children to learn Korean and Korean culture naturally. Furthermore, children infer the situation with illustrations and learn in-depth on what the yellow-highlighted keywords mean in Korean.
Team Members: Juyeon Park
Image Credits: Juyeon Park, 2019