ReAim Push Litsebiso Sethaleng by Miodrag Karalejic

ReAim Push Litsebiso Sethaleng by Miodrag Karalejic is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi Competition Category.

SileveraSebopeho· 2021

ReAim Push Litsebiso Sethaleng

by Miodrag Karalejic

Client: ReAim

Moputso oa Silevera oa A' Design Award Winner in Sebopeho Category

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Verified Award Winner

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Colors

The Design

About ReAim Push Litsebiso Sethaleng

ReAim e fana ka mokhoa o bonolo oa ho eketsa tšebelisano ea basebelisi. ReAim e sebelisoa ho romela litemoso tse lebisitsoeng ho baeti hore ba lule ba khutla. Sethala sena se tla fana ka beng ba mefuta e fapaneng ea liwebosaete ho ikopanya hape le ho fihlela bamameli ba bona leha ba le sieo webosaeteng ea bona ka litsebiso tsa push. Sepheo sa eona ke hore mang kapa mang a ka phatlalatsa letšolo, a kenye baqapi, 'me a qale ho romela melaetsa ea push nakong ea metsotso e seng mekae ka mor'a ho ingolisa.

The Recognition

About the Moputso oa Silevera oa A' Design Award

ReAim Push Litsebiso Sethaleng ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. ReAim Push Litsebiso Sethaleng e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. ReAim Push Litsebiso Sethaleng ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReAim offers many of the standard targeting features like
country, customer age, OS, browser type, etc. But when it comes
to targeting, in general, users who subscribe for push
notifications are already a very targeted group.

Some of the key features of ReAim are:
User Targeting, Audience Segmentation, Retargeting, Sequence Triggers, A/B/n testing, Conversion tracking, reporting & analytics,
Personalization & API integration.
Dimensions & Packaging: ReAim is intended to be used on desktop computers through a web browser. It was designed on a 1600 wide canvas and is fully responsive to desktop devices.
Tags: ui, ux, ui design, ux design, web, web design, branding, brand design, logo, logo design
Production Technology: The entire design of the product including the logo and branding material was done in Sketch. The app prototype was done in the Invision app.
Design Challenge: Being one of the forerunners in the push notification 'field,' we didn't have many resources to look after. Many platforms are poorly designed and are not easy to understand by a user with no prior experience working with such websites.
Research: In parallel to designing, we were also spending quite some time researching similar platforms and relevant examples that could lead to a better user experience. Some of the platforms that helped us find relevant content for our research are Awwwards, Behance, Dribbble, UXArchive, Invision, and similar.
Inspiration: ReAim is a platform of the future for push notifications services.
We have built ReAim with the goal that anyone can publish a
the campaign, add creatives, and start sending push messages
within minutes after signing up.

For those who have used any kind of campaign manager in the past, the interface is very familiar and intuitive, and the process is very logical and understandable to the user.
Project Duration: It started in January 2020 and launched in August 2020.
Operation Flow: We have put many efforts into UX and UI, which is visible in the
clean design, despite many cluttered analytics reports and
numbers available to the customers.
Team Members: Platform Marketing Lead: Marko Ćirković
Development Lead: Marko Roganovic