DA17 Conductor Mokotla oa ho tšela 'meleng ka Dash

Moralo oa DA17 Conductor Mokotla oa ho tšela 'meleng ka Dash ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikgabiso tsa Feshene le Maeto.

SileveraSekgabiso· 2021

DA17 Conductor Mokotla oa ho tšela 'meleng

ka Dash

Moreki: Dash

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Sekgabiso

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #111819

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le DA17 Conductor Mokotla oa ho tšela 'meleng

DA17 Conductor ke mokotla o monyenyane oa ho tšela 'meleng o etselitsoeng tšebeliso ea letsatsi le letsatsi toropong. Mokotla ona o loketse banna le basali 'me o reretsoe ho nkela sebaka sa sepache le mokotla oa tloaelo oa letsoho. Boholo bo bonyenyane bo thusa ho tsamaea ka bolokolohi ha motho a tsamaea kapa a palame baesekele, 'me ka hare ho na le chelete e phara, likarete le lintho tse ling tsa botho. Sekoala se kobehileng sa makenete se koala mokotla ka boona 'me se ka buloa ka monoana o le mong. Lehlepha le lesesane la letlalo lea fetoloa 'me le ka roaloa lehetleng kapa ho tšela 'meleng. Setsi se phahameng se boloka mokotla o se ke oa ama bokaholimo bo ka tlaase.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

DA17 Conductor Mokotla oa ho tšela 'meleng ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. DA17 Conductor Mokotla oa ho tšela 'meleng e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. DA17 Conductor Mokotla oa ho tšela 'meleng ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: A casual, compact crossbody bag designed for walking around town, the DA17 is a casual, unisex bag that intends to replace both wallet & traditional handbags. Its compact size allows for better movement freedom for more active activities such as walking & bicycling while the increased capacity offers better utility over carrying traditional wallet or purse alone. It features a secure, self-closing magnetic enclosure that that can be opened with just one finger. The slim, adjustable leather strap has been designed for comfort and portability, without distracting from user's overall outfit.
Boholo le Phuthelo: Dimensions: 21.5 x 13 4cm
Weight: 235g
Materials: Leather
Lithegi: Conductor Bag, Bag, Leather, dash
Theknoloji ya Tlhahiso: While The DA17 Conductor uses traditional leather craft combined with modern cutting & sewing machinery for its production, its unique formed curve and edge finishing relies heavily on the expertise of skilled artisans to achieve a refined and consistent result.
Phephetso ya Moralo: For DA17 Conductor, the challenge lies primarily in finding an ideal form factor that can offer both mobility and capacity that will make the bag practical in real life use.

The new, compact form factor require challenging the convention that money & cards are stored in wallets and purse. The conscious design decision to forgo wallet helps open up new possibilities and ultimately resulted in a more compact form factor that offers greatly increased utility.

Design-wise, the bag enclosure offers unique both design & technical challenges. Intended to make it convenient for users to access their belongings, the curve enclosure had been designed to provide widest access point as possible, in an extremely compact body. The curve had to be carefully refined to create a pleasing curve as well as retaining as much internal capacity as possible when closed.

Meanwhile, the wider access design necessitate compromise in terms of gaps along on the sides of the enclosure. The designer therefore paid extra attention in minimizing the size & position of the gap, ensuring items in the bag will remain secure in the bag, but to also visually refined the sides, helping to allay users' fear of any possibilities in the first place.
Dipatlisiso: The research approach towards designing the DA17 Conductor is centered around studying the lifestyle specific users. By accompanying and observing 5 carefully select users on their day-off (mixed gender, age between 18-28, living in the city and minimalist style) the designer was able to obtain an understanding of the user's lifestyle, as well as the items this particular group of users typically carry with them.

The end form factor was directly derived from users requirement for a bag that can better cater for their more mobile and active movement as well as the items they require to carry with them.

A series of prototypes were then built and road-tested to help designer fine-tune the design, ensuring that the product is practical to use in the real world.
Kgothaletso: The DA17 Conductor draws inspiration from European train conductor's gear. A compact form factor that offers mobility and utility in confined space, the conductor bag is an ideal format for mobility in modern urban landscape. By marrying this niche bag format with broader use function and minimalistic styling, the format offers an ideal solution for urban mobility in the modern age.
Nako ya Projeke: The project began in late November 2019 and was subsequently completed in March 2020 with the product being subsequently launched for online and brick & mortar sale in July 2020.
Tsamaiso ya Mosebetsi: The bag can be opened with just one finger by simply sliding your finger along the top edge to open, starting from the side. The bag will close itself once you let go of the enclosure.
The carry strap can be securely adjusted via the twin pin snaps which locks the strap into a desire length. The can be carried on shoulder or crossbody for more secure carrying
Meanwhile, the "Stilt" base provides the bag with increased stability and help raise the bag's bottom off the surface when putting down on surfaces, keeping the bag clean and easy to maintain.
Diphatente: Trademark (2019) dash. / Aeskimo Co., Ltd.
Litho tsa Sehlopha: Designer: Ms. Nuttida Kedjarun