Shangri La Primary Function: Ho Paketa Veine by Pufine Advertising Ltd. Co.

Shangri La Primary Function: Ho Paketa Veine by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2021

Shangri La Primary Function: Ho Paketa Veine

by Pufine Advertising Ltd. Co.

Client: Yunnan Shangri-La Wine Co. LTD

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #111820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangri La Primary Function: Ho Paketa Veine

Book Text: Shangri La ke moralo oa ho paketa oa letoto la liveine tse tharo tse khubelu. Malebole a sebelisa mekhoa ea setso ea ho penta ka enke ea Bochabela ho bontša phallo ea veine le kutu ea sefate sa morara sa khale. Ha li beoa mmoho ka lehlakoreng le leng, dipakete tse tharo di theha kutu e le 'ngoe e potolohang. Pakete e 'ngoe le e 'ngoe e na le phoofolo e tsoang sebakeng seo ho hlahisoang ho sona: serurubele bakeng sa moea, tlhapi bakeng sa metsi le pika bakeng sa mobu. Malebole a entsoe ka pampiri ea kapok e nang le bokaholimo bo makhapetla, 'me ho hatisa ho theha sebopeho sa makhapetla a khale. Moralo ona o hulela tlhokomelo bonono ba setso le tikolohong ea tlhaho.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Shangri La Primary Function: Ho Paketa Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Shangri La Primary Function: Ho Paketa Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shangri La Primary Function: Ho Paketa Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions & Packaging: Length:300mm, width:90mm, height:90mm
Tags: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Production Technology: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Design Challenge: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Research: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiration: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Project Duration: The project began in October 2019 and will be completed in August 2020
Operation Flow: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Team Members: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,