Adoring Mosebetsi oa Mantlha: Application ea Mehala e Tsamaeang by Yifei Li

Adoring Mosebetsi oa Mantlha: Application ea Mehala e Tsamaeang by Yifei Li is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere Competition Category.

BoronseMohala· 2021

Adoring Mosebetsi oa Mantlha: Application ea Mehala e Tsamaeang

by Yifei Li

Client: Adoring

Moputso oa Boronse oa A' Design Award Winner in Mohala Category

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View at A' Design Award Press Release Award Badge

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The Design

About Adoring Mosebetsi oa Mantlha: Application ea Mehala e Tsamaeang

Mongolo oa Buka: Adoring ke application ea mehala e tsamaeang e etselitsoeng ho hokahanya lintja le beng ba tsona lefatšeng ka bophara. Application ena e kopanya ho kopanngoa ha lintja, tsebo ka lintja le sechaba sa lintja bakeng sa sebaka se le seng. Lintja li hlalosoa ka litšoantšo tsa mongolo (tags) tsa sebaka, mofuta, boitšoaro le mekhoa. Beng ba lintja ba ka sefa litšoantšo tsena tsa mongolo ho fumana balekane le batšehetsi ba loketseng lintja tsa bona. Algorithm e ipapisitseng le litšoantšo tsa mongolo e tšehetsa kopano e 'ngoe le e 'ngoe. Adoring hape e lumella beng ba lintja ho ngola kholo ea ntja, ho buisana ba shebile taba ka mokhoa oa phoofolo, le ho arolelana boiphihlelo ba boneng. Application ena e entsoe bakeng sa system ea iOS.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Adoring Mosebetsi oa Mantlha: Application ea Mehala e Tsamaeang ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Adoring Mosebetsi oa Mantlha: Application ea Mehala e Tsamaeang e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Adoring Mosebetsi oa Mantlha: Application ea Mehala e Tsamaeang e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adoring is a dog social network app designed to connect dogs and dog owners around the world, which integrates dog matching, rich dog knowledge and dog community. The key function of the app is to match suitable dog mate through information about location, breed, personality, habits, etc.. Dog owners can also use it to record their dog's growth, find friends for the dog, chat with other dog owners, share dog ownership experiences, and so on.
Dimensions & Packaging: Designed for the iOS System.
Tags: pet, pet dog, application design ,pet social
Production Technology: 1. Design tools:
Design research: situational interview, brainstorming, market research, mind mapping, etc.
Prototype: Adobe XD.
UX and UI design: Photoshop, Sketch and Figma.
2. Design thinking:
Through emotional design and simple interaction, the APP provides a warm pet community for pet dogs and owners.
3. Key technology:
Using the mature "tag based recommendation algorithm", we can find the most suitable breeding object and social partner for pet dog in a large number of tag data.
Design Challenge: The most challenging part was to explore the feasibility of the App as there is little similar product in the market. We have to go through a lot of research and testing to prove the availability of the app. Further, it's also challenging to define dogs feature tags and improve user experience.
Research: In the user research phase, we interviewed several long term dog owners to get their real needs. In the market research phase, we read a large number of pet industry reports and found that most pet applications in the market are about pet trading and community pet sharing, but there is no application specifically for pet breeding and mating, and then we conducted competitive analysis and market research to create differentiated products. In the design phase, prototype design is carried out and several modifications are made according to usability test results. All in all, was to improve the overall user journeys of a pet owners.
Inspiration: There are many dog owners who love dogs, but they don't know how to provide them with breeding programs, healthy bodies and socialization practices. Most dog owners tend to find mating partners for their dogs around themselves, which has a circle effect. The physiological characteristics, breed purity, and whether the dog meets the medical fertility standards have become important conditions to find the ideal mating partner. Most of the pet Apps in the market are about pet trading and pets care, but no Apps focusing on pet socialization practices and pet mating.
Project Duration: The project finished in June 2020 in Zhejiang University.
Operation Flow: Adoring has designed various tags for pet dogs, such as location, breed, personality, habit, etc. Dog owners can define their dogs' tags so that the other users can find their dogs. At the same time, pet owners can screen tags to find suitable mates for their dogs. In addition, it has an innovative chat feature that takes pets as its first point of view, as well as a community with extensive pet knowledge.
Team Members: Yifei Li
Xiao Meng
Ximeng Liu
Yichen Liao
Yi Zhu
Image Credits: Images by Adoring Design Team,2020