Akbank ATM Primary Function: Sebopeho sa Motjhini o Iketsang wa ho Ntša Chelete by Akbank T.A.S is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi Competition Category.
SileveraSebopeho· 2021
Akbank ATM Primary Function: Sebopeho sa Motjhini o Iketsang wa ho Ntša Chelete
by Akbank T.A.S
Client: Akbank
Moputso oa Silevera oa A' Design Award Winner in Sebopeho Category
Verified Award Winner
Verify Award Status for #114208The Design
About Akbank ATM Primary Function: Sebopeho sa Motjhini o Iketsang wa ho Ntša Chelete
Book Text: Akbank ATM ke sebopeho se thehilweng inthaneteng se etselitsoeng metjhine e ikemetseng ea ho ntša chelete. Sebopeho sena se bontšoa sekrineng se nang le li-pixel tse 1024 ka 768 mme se tšehetsa lipuo tse ngata, ho kenyeletsoa Senyesemane, Sejeremane, Serussia le Sefora. Boto ea taolo e entsoeng ka mokhoa o ikhethileng e hlahisa litaba ho ipapisitsoe le mekhoa ea boitšoaro ba mosebelisi le mefuta ea liqeto tsa lichelete. Litlhophiso tse bonolo le litaba tse hlakileng li thusa basebelisi ho latela mohato ka mong. Mokhoa o tšoanang le oa mohala oa letsoho o sebelisa litšebelisano tse tloaelehileng, 'me ka kakaretso tšebeliso ea chelete e nka linako tse ka bang leshome tse fokolang ho feta pele.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Akbank ATM Primary Function: Sebopeho sa Motjhini o Iketsang wa ho Ntša Chelete ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Akbank ATM Primary Function: Sebopeho sa Motjhini o Iketsang wa ho Ntša Chelete e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Akbank ATM Primary Function: Sebopeho sa Motjhini o Iketsang wa ho Ntša Chelete ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- Dimensions & Packaging
- 1024px X 768px screens within an Automated-Teller-Machine device
- Tags
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- Production Technology
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - Design Challenge
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- Research
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- Inspiration
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- Project Duration
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- Operation Flow
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- Patents
- Copyrights belong to Akbank T.A.Ş, 2020.
- Team Members
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - Image Credits
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
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