Moralo oa S6 Foundry Mokhoa Oa Brand Le Letšolo ka Paul Robb and Moira Bartoloni ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Kgatiso le Media e Phatlaladitsweng.

SileveraKgatiso· 2021

S6 Foundry Mokhoa Oa Brand Le Letšolo

ka Paul Robb and Moira Bartoloni

Moreki: S6 Foundry

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kgatiso

40,102

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #115652

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le S6 Foundry Mokhoa Oa Brand Le Letšolo

Lets'oao la S6 Foundry le mofuta oa eona oa mofuta oa buka e latelang li etselitsoe ho hlahisa thabo ea typography e ncha, ho beha puo e bonoang ea lebitso. Palete e khanyang le e monate ea 'mala o mofuthu le puo e ikhethang le e makatsang e hapa moea, e hokahana le mongolo oa matsoho oa mokete oa boithabiso oa 1900 lekholong. Meralo e ile ea ntlafatsoa joalo ka khaleidoscope ea liforomo le likarolo ho theha botsitso bo nepahetseng ba pono ea litloaelo tsa brand le tataiso e ncha ea lifonte tsa khoebo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

S6 Foundry Mokhoa Oa Brand Le Letšolo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. S6 Foundry Mokhoa Oa Brand Le Letšolo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. S6 Foundry Mokhoa Oa Brand Le Letšolo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Boholo le Phuthelo: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Lithegi: Font design, Branding, Identity, Type design
Theknoloji ya Tlhahiso: Printed Lithographic CMYK using FSC papers.
Phephetso ya Moralo: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Dipatlisiso: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Kgothaletso: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Nako ya Projeke: The project started in April 2020 and is an ongoing project.
Tsamaiso ya Mosebetsi: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Litho tsa Sehlopha: Paul Robb
Moira Bartoloni
Federica Simone
Litlotla tsa Setshwantsho: Paul Robb