Don't Lose Your Biculutural Primary Function: Letšolo le Kopantsoeng la Papatso by Yingbo Qiao

Don't Lose Your Biculutural Primary Function: Letšolo le Kopantsoeng la Papatso by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

SileveraPapatso· 2021

Don't Lose Your Biculutural Primary Function: Letšolo le Kopantsoeng la Papatso

by Yingbo Qiao

Client: Sparrow Creative Lab

Moputso oa Silevera oa A' Design Award Winner in Papatso Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Primary Function: Letšolo le Kopantsoeng la Papatso

Book Text: Don't Lose Your Bicultural ke letšolo le kopantsoeng la papatso le entsoeng bakeng sa tšebeletso ea seteishene sa thelevishene sa merabe. Letšolo lena le kenyelletsa dipowuso tse robeli, mme sehlooho ka seng se ngotswe ka puo e fapaneng: Sepotoketsi, Sechaena, Searabia, Serussia, Sejapane, Sefora, Setaliyana le Sehindi. Diponahatso di sebedisa bonono ba pixel mme di hahiloe hodima mokgwa oa teko ea thelevishene, o supang nako ea tahlehelo. Matshwao a dinaha tse nkang karolo a kopantsoe ho theha setshwantsho se kopaneng le se fapaneng. Sepheo ke ho khothaletsa metse ea bajaki hore ba boloke dipuo tsa bona le lefa la bona.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Don't Lose Your Biculutural Primary Function: Letšolo le Kopantsoeng la Papatso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Don't Lose Your Biculutural Primary Function: Letšolo le Kopantsoeng la Papatso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Don't Lose Your Biculutural Primary Function: Letšolo le Kopantsoeng la Papatso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao