Beer Culture 2020 Tlaleho ea Lipatlisiso tsa 'Maraka by Gabriela Maria Straka is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.
BoronsePapatso· 2021
Beer Culture 2020 Tlaleho ea Lipatlisiso tsa 'Maraka
Client: Brau Union Österreich AG
Moputso oa Boronse oa A' Design Award Winner in Papatso Category
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The Design
About Beer Culture 2020 Tlaleho ea Lipatlisiso tsa 'Maraka
Beer Culture 2020 ke tlaleho e hatisitsoeng mabapi le moetlo oa biri Austria. Tlaleho ena e hlahisa liphetho tsa phuputso e emelang baahi ba Austria ba lilemo tse 18 le ho feta, e entsoeng ke setsi se ikemetseng sa lipatlisiso tsa 'maraka ka lipuisano tsa inthaneteng le tsa mohala. Lihlooho li kenyelletsa bohlokoa ba mefuta e khethehileng ea biri, mekhoa ea ho noa, tlhahiso e tsitsitseng ea biri, botšepehi ba boitlamo ho lets'oao la khoebo le lihlahisoa tse se nang alkohole. Litšoantšo tse bonolo le matšoao li hlahisa lipalo ka mokhoa o utloisisehang habonolo. Tlaleho ena e na le maqephe a 64 a moko oa taba le maqephe a mane a sekoahelo.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Beer Culture 2020 Tlaleho ea Lipatlisiso tsa 'Maraka ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Beer Culture 2020 Tlaleho ea Lipatlisiso tsa 'Maraka e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Beer Culture 2020 Tlaleho ea Lipatlisiso tsa 'Maraka e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
- Dimensions & Packaging
- Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700 - Tags
- beer culture report, beer culture, beer, market research, Austria
- Production Technology
- The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage - Design Challenge
- The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture. - Research
- The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
- Inspiration
- For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
- Project Duration
- The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
- Operation Flow
- In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
- Patents
- Copyrights belong to Brau Union Österreich AG, 2020
- Team Members
- Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH - Image Credits
- Brau Union Österreich AG
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