Moralo oa Minimo Lebokose la Mpho ka Rilind Hoxha ke mohlodi oa khau e hlomphehang haholo ya 2026 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dimpho.

BoronseDimpho· 2026

Minimo Lebokose la Mpho

ka Rilind Hoxha

Moreki: Why Agency

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Dimpho

10,740

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #118886

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Minimo Lebokose la Mpho

Minimo ke pokello ya mabenyane a bana ya Smaragd 1969, moo lebokose la mpho le boiphihlelo bo felletseng ba ho fana ka mpho di entsweng ke Why Agency. Mohopolo ona o ne o etselitswe mpho ya pele ya bohlokwa ya ngwana, o fetola motsotso wa ho amohela mabenyane hore e be boiphihlelo bo natefisang le bo sa lebaleheng. Hammoho le dikarolo tsa mabenyane, lebokose le kenyelletsa sephutheloana sa di-sticker se nang le meralo e tswang pokellong ya kgauta, buka ya ho kenya mebala, dipentšele tse mebalabala, le Passport ya Lesea ya Minimo bakeng sa bareki ba lekgetlo la pele. Karolo e nngwe le e nngwe e kgothalletsa bana ho hlahloba, ho theha, le ho ikamahanya le pokello ho feta mabenyane ka bowona.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Minimo Lebokose la Mpho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Minimo Lebokose la Mpho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Minimo Lebokose la Mpho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Boholo le Phuthelo: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Lithegi: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Theknoloji ya Tlhahiso: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Phephetso ya Moralo: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Dipatlisiso: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Kgothaletso: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Nako ya Projeke: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Tsamaiso ya Mosebetsi: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Litho tsa Sehlopha: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Litlotla tsa Setshwantsho: Semi Alili