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Bank Julius Baer Primary Function: Mpho ea Mokete by Rose Lee and Ernie Keung
Bank Julius Baer Primary Function: Mpho ea Mokete by Rose Lee and Ernie Keung
Bank Julius Baer Primary Function: Mpho ea Mokete by Rose Lee and Ernie Keung
Bank Julius Baer Primary Function: Mpho ea Mokete by Rose Lee and Ernie Keung
Bank Julius Baer Primary Function: Mpho ea Mokete by Rose Lee and Ernie Keung

Khauta Dimpho · 2026

Bank Julius Baer Primary Function: Mpho ea Mokete

by Rose Lee and Ernie Keung

  • Moputso oa Khauta oa A' Design Award 2026 in Dimpho
  • CLIENT: Count To Ten
  • Estimated Number of Design Views: 44,530
  • Verification code EEB21C77D9 · Verify this award
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Colors

About Bank Julius Baer Primary Function: Mpho ea Mokete

Book Text: E bululetsoe ke pikoko le mohala o nang le moqhaka o mofubelu, pokello ena e fokolang ea Selemo se Secha sa Machaena e fetolela matshwao a mabeli a hlonephuoang hore e be moralo o kopaneng. Sehlopha sena se kenyelletsa mokotla o motle o nang le twilly e khethehileng, sebaka sa ho beha lintho, liphutheloana tse khubelu tse hlophisitsoeng joalo ka setshwantsho sa nonyana le palesa, hammoho le karete ea sekurulu. Mmala o hlophisehileng oa bofubelu bo khanyang, kholu e nyenyane, le pinki e putsoa ea moire o leka-lekanya thabo ea mokete le botsebi bo iketileng, ho phahamisa lintho tse sebetsang hore e be bonono ba mokhabiso.

About the Moputso oa Khauta oa A' Design Award

Bank Julius Baer Primary Function: Mpho ea Mokete ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Bank Julius Baer Primary Function: Mpho ea Mokete e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Bank Julius Baer Primary Function: Mpho ea Mokete e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Press Kit

Unique Properties
A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Dimensions & Packaging
The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Tags
Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Production Technology
The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Design Challenge
Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Research
Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiration
Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Project Duration
January 2026 in Singapore and Hong Kong
Operation Flow
The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Patents
Copyrights belong to Count To Ten
Image Credits
Count To Ten

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