Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.
BoronsePapatso· 2021
Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Moputso oa Boronse oa A' Design Award Winner in Papatso Category
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The Design
About Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso
Mongolo wa Buka: Out Here It's Dew ke lets'olo la papatso le entsoeng bakeng sa lets'oai la seno se nang le carbon (carbonated soft drink) leo le shebaneng le batho ba ratang mesebetsi ea kantle ho tikoloho ea Midwest United States. Lets'olo lena le khothaletsa batho hore ba natefeloe ke seno sena ha ba tsoma, ba tsoma litlhapi, ba palama likepe le ha ba tsamaea maotong (hiking). Lets'olo lena le qalile ka tlhahiso e neng e busetsa lidolara tse mashome a mabeli bakeng sa lithumello tsa ho tsoma le ho tsoma litlhapi tsa 2020. Tlhahiso ea litšoantšo e ile ea haha laebrari e kholo ea litšoantšo bakeng sa libaka tsa thekiso (retail point of sale), mecha ea litaba tsa sechaba le papatso ea kantle ho matlo. Sebaka se le seng se ile sa khethoa ho bontša selemo se qalang, lehlabula le hoetla ka nako e le nngoe ea ho nka linepe.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Out Here It's Dew Mosebetsi wa Mantlha: Lets'olo la Papatso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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