Pepsi For The Love Of It Letšolo la Papatso by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Moputso oa Khauta oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.
KhautaPapatso· 2021
Pepsi For The Love Of It Letšolo la Papatso
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Moputso oa Khauta oa A' Design Award Winner in Papatso Category
Verified Award Winner
Verify Award Status for #119178The Design
About Pepsi For The Love Of It Letšolo la Papatso
Pepsi For The Love Of It ke letšolo la papatso le entsoeng bakeng sa 'maraka oa China. Letšolo lena le shebane le letoto la meralo e tšeletseng ea makotikoti a lino. Lekotikoti ka leng le bontša papali kapa boithabiso bo fapaneng, joalo ka boikoetliso ba 'mele bo tsamaisanang le 'mino, tenese ea tafole, ho itihela ka metsing ho tsamaellanang le shuttlecock kapa sethupa se potolohang. Makotikoti a mang a bua ka 'mino le motjeko, ho latela lefa la mofuta oa Pepsi. Pokello ena e sebelisa mebala e tsebahalang ea Pepsi ka mokhoa o sebete le o fapaneng le tloaelo. Meralo e fapaneng ea makotikoti e lumella moreki e mong le e mong ho khetha o tsamaellanang le lithahasello tsa hae.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Pepsi For The Love Of It Letšolo la Papatso ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Pepsi For The Love Of It Letšolo la Papatso e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pepsi For The Love Of It Letšolo la Papatso e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
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