ZDCollections Moralo oa Buka by Xue Jiang

ZDCollections Moralo oa Buka by Xue Jiang is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

TšepeKgatiso· 2021

ZDCollections Moralo oa Buka

by Xue Jiang

Client: 869 School of Design

Moputso oa Tšepe oa A' Design Award Winner in Kgatiso Category

11,455

Verified Award Winner

Verify Award Status for #119748

View at A' Design Award Press Release Award Badge

Colors

The Design

About ZDCollections Moralo oa Buka

ZDCollections ke buka e hlahisang mesebetsi ea moralo ea selemo le selemo ea baithuti ba mashome a mabeli a metso e meraro. Khatiso ea bone ea pokello ena e arola mesebetsi e khethiloeng ka lifonto, litšoantšo, RGB le lintlha tse ling, tseo hape li hlophisoang bocha 'me tsa kopanngoa. Sebopeho sa pampiri se tloha grideng e tloaelehileng e nang le liforeimi tse otlolohileng, e le hore se hlahise moelelo oa mosebetsi o mong le o mong. Sekoahelo se entsoe ka thepa ea laser e etsang hore moeli pakeng tsa 'mala le sebopeho sa setšoantšo o be siro, e le hore tlhokomelo e tsepamise mahlo holim'a litaba tse kahare. Buka ena e na le boholo ba limilimithara tse 150 ho isa ho tse 252, 'me e na le maqephe a 430.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

ZDCollections Moralo oa Buka ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. ZDCollections Moralo oa Buka e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, ZDCollections Moralo oa Buka e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the fourth whole point collection, named The Whole-point Fourth Collection. All the outstanding designs of 23 students in one year are divided into fonts,graphics, RGB and other elements, and then rearranged and combined. This collection breaks the traditional regular frame typesetting and adopts a breakthrough design technique to better show the inner meaning.
Dimensions & Packaging: Book 150mm x252mm
Format 880mm x1230mm 1/16
Page 430
Tags: ook design, portfolio, font design, brand design, graphics, RGB
Production Technology: Breaking the traditional regular frame type layout, and adopting breakthrough design techniques to better show the inner meaning of his works. Through the layout and design of the page, the text is combed as a whole, so that readers can have an effective effect on the understanding of the text content and feel the pure fluency brought by reading. Strictly control the color saturation, ink penetration and image reduction of printing quality.Pay attention to the quality and details of each link of the binding,and increase the pleasure of its readers.
Design Challenge: In this design, the most difficult part is the book cover design. We think about how to convey the information in the book to readers through visual expression. And did a lot of related investigations and data collection. In the end, a laser material was selected to illustrate the theme of the entire book, so that the cover and the inner pages are better connected.
Research: This book divides the excellent design works of 23 students in one year into fonts, graphics, RGB and other elements, and then rearranges them. Through the choice of paper, the layout design, the composition of the rhythm space of the content, the application of fonts, the way of binding, etc., as well as the overall expression of content and form, it brings a sense of pleasure to the five senses.
Inspiration: The inspiration of book cover design comes from the blur of color and graphic boundary.Fuzzy book itself is a design work,which is used to rearrange different design works on the inner pages of the book,so laser material is used to design the cover and then blur the overall sense of the book. At the same time,let readers pay more attention to the content of the book.
Project Duration: The work started in Dalian in July 2019, completed in Dalian in March 2020, and was exhibited at Dalian Bingshan Huigu in May.
Operation Flow: The book integrates its content style, table design sequence, etc. By blurring the color and graphic boundaries, blurring the book itself is a design work, which corresponds to the rearrangement of different design works on the inner pages of the book. Therefore, the cover is designed with laser materials, which blurs the overall feel of the book and makes readers pay more attention to the content.
Team Members: Creative Director:Xue Jiang
Art Director:Shiyu Ma
Designer:Xue Jiang
Typographer:Yaoqian Han
Copywriter:Shuai Shao