Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

TšepePapatso· 2021

Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV

by Rami Yaser Hosni

Client: TRT Arabi TV channel

Moputso oa Tšepe oa A' Design Award Winner in Papatso Category

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Colors

The Design

About Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV

Wa Lana Waqfa (a re emise) ke tšenolo ea lipolotiki ea letsatsi le letsatsi e shebaneng le litaba tsa lintho tse etsahalang hona joale. E bonesa ketsahalo ea litaba 'me e e hlahloba ka botebo. Sehlopha sa moralo se ile sa etsa rebrand e felletseng (opener, studio, lifaeleng tsa litšoantšo tse ka har'a tšenolo, promo..) hore e bontše hantle khopolo ea tšenolo, e tsamaeang ho potoloha "ho totobatsa" le "ho ema" tabeng e itseng. Tlhaku ea pele lebitsong la tšenolo e bonesa tlhaku ea pele ea lentsoe la bobeli, ho fetisa molaetsa oa ho totobatsa le ho hlahloba. Mola o atolositsoeng qetellong ea lentsoe la bobeli, o emela ho emisa (lebitso la tšenolo).

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Wa Lana Waqfa Brand Tšenolo ea Lipolotiki ea TV e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags: broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge: To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration: The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration: The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members: Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk