Aurum Sephutheloana sa Lekhasi la Khauta ka LLAB Design Ltd

Moralo oa Aurum Sephutheloana sa Lekhasi la Khauta ka LLAB Design Ltd ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Manobonobo.

KhautaManobonobo· 2021

Aurum Sephutheloana sa Lekhasi la Khauta

ka LLAB Design Ltd

Moreki: Aurum

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Manobonobo

103,406

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #120435

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Aurum Sephutheloana sa Lekhasi la Khauta

Aurum ke lebokose la mpho le entsoeng bakeng sa lekhasi la khauta le jeoang. Sephutheloana sena se hlahisa thepa e tala e le sehlahisoa sa bohlokoa sa mabenkele. Sebopeho sa lebokose se bua ka sephutheloana sa mabenyane. Poleiti ea tšepe ea khauta e entsoeng ka anodizing e nang le lebitso la lehlaseli le ngotsoeng ka botebo e koala lebokose ebile e sebetsa e le senotlolo sa makenete. Pampiri e nang le sebopeho se ikhethang, setempe sa foil ea khauta le spot UV li etsa bokantle ba lona. Ribone e karolong e ka holimo e tšoere sekutloana se entsoeng ka ho khetheha, e le hore lekhasi la khauta le bobebe haholo le ka nkuoa habonolo. Leqephe le bonaletsang le sireletsa lekhasi la khauta ka tlaase. Lebokose le lekana limilimithara tse 88 ka tse 90 ka tse 65.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Aurum Sephutheloana sa Lekhasi la Khauta ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Aurum Sephutheloana sa Lekhasi la Khauta e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Aurum Sephutheloana sa Lekhasi la Khauta e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Boholo le Phuthelo: W88mm x D90mm x H65mm
Lithegi: luxury, gold, premium, packaging
Theknoloji ya Tlhahiso: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Phephetso ya Moralo: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Dipatlisiso: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Kgothaletso: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Nako ya Projeke: Starts in Dec 2019 to Aug 2020
Tsamaiso ya Mosebetsi: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Litho tsa Sehlopha: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau