Khauta Sebopeho · 2021
MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding
by Star
- Moputso oa Khauta oa A' Design Award 2021 in Sebopeho
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding
MG iSmart ke sebopeho sa interface sa sistimi ya boithabiso le tlhahisoleseding se etseditsweng dikoloi tsa lebitso la kgwebo la MG. Interface ena e tshehetsa ho kenngwa tshebetsong ha mmaraka o motjha ka tharollo e ikgethileng e hahilweng ho potoloha kgokahano, dibaka tsa dijithale tseo basebedisi ba kopanang le tsona le bathusi ba bohlale. Diphuputso le dikopano tsa ho tswala mehopolo le sehlopha sa lebitso la kgwebo hammoho le bareki mebarakeng eo ho lebisitsweng ho yona di ile tsa tataisa mekgwa ya tshebediso ya basebedisi. Ho ile ha etswa diprototype tsa mehopolo e meraro ya tshebedisano, mme ho ile ha lekwa ditsela tse tsheletseng tsa ponahalo pele tsela e le nngwe ya ho qetela e kgethwa mme e ntlafatswa ka botlalo. Dikoloi tse nang le MG iSmart di tseleng India le Thailand.
About the Moputso oa Khauta oa A' Design Award
MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. MG iSmart Sebopeho sa Interface sa Sistimi ya Boithabiso le Tlhahisoleseding e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
