Duxiaoxiao Primary Function: Mothusi wa Dijithale wa Bohlale ba Maiketsetso by Baidu Meux - Dou Shen and Yujie Shi is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi Competition Category.
SileveraSebopeho· 2021
Duxiaoxiao Primary Function: Mothusi wa Dijithale wa Bohlale ba Maiketsetso
by Baidu Meux - Dou Shen and Yujie Shi
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Moputso oa Silevera oa A' Design Award Winner in Sebopeho Category
Verified Award Winner
Verify Award Status for #121474The Design
About Duxiaoxiao Primary Function: Mothusi wa Dijithale wa Bohlale ba Maiketsetso
Duxiaoxiao ke mothusi wa dijithale wa bohlale ba maiketsetso ya nang le sebopeho sa motho wa boiketsetso. Duxiaoxiao o buisana le basebedisi ka lentswe, dipontsho tsa sefahleho le metsamao ya mmele, a kopanya modumo le maikutlo a bonahalang. Dikarabo le tlhahisoleseding di hlahiswa dikgokahanong tse arabelang tse hahetsweng didirisethwa tse tsamayang tsa Android le iOS. Ka dipuisano tse tswellang, mothusi o hlahisa ditshwaneleho tse fapaneng mme o ithuta dintho tseo basebedisi ba di ratang. Moralo o tshehetsa ho fumana tlhahisoleseding e hlophisitsweng mme o fa basebedisi maikutlo a botswalle.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Duxiaoxiao Primary Function: Mothusi wa Dijithale wa Bohlale ba Maiketsetso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Duxiaoxiao Primary Function: Mothusi wa Dijithale wa Bohlale ba Maiketsetso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Duxiaoxiao Primary Function: Mothusi wa Dijithale wa Bohlale ba Maiketsetso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
- Dimensions & Packaging
- Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
- Tags
- AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
- Production Technology
- We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
- Design Challenge
- One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
- Research
- We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
- Inspiration
- Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
- Project Duration
- The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
- Operation Flow
- Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
- Patents
- patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184 - Team Members
- Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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