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Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar
Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar
Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar
Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar
Kallucci Boot 3D Key Art by Mateus Morgan de Aguiar

Khauta Dikerafikhe tsa Khomphyutha · 2021

Kallucci Boot 3D Key Art

by Mateus Morgan de Aguiar

  • Moputso oa Khauta oa A' Design Award 2021 in Dikerafikhe tsa Khomphyutha
  • CLIENT: Morgan Studio
  • Estimated Number of Design Views: 73,507
  • Verification code 759FC5C243 · Verify this award
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About Kallucci Boot 3D Key Art

Khopolo e ka sehloohong ea moqapi e ne e tlisoa ka likarolo tse bonolo, tse kang majoe, karolo ea ho tšoarella le ho hanyetsa seo sehlahisoa se se hlokang, se atamela ka ho toba tšebeliso ea sona le mokhoa oa bophelo oa bareki. Likristale tse ekelitsoeng li sebeletsa ho tlisa ntlha ho ntho e ka sehloohong, ho fana ka moea o makatsang o tsosang thahasello ea bareki ba ka bang teng.

About the Moputso oa Khauta oa A' Design Award

Kallucci Boot 3D Key Art ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Kallucci Boot 3D Key Art e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kallucci Boot 3D Key Art e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Press Kit

Unique Properties
The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
Dimensions & Packaging
Width 5000px x Height 5000px 300dpi
Tags
boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Project Duration
I started the piece on november 21 and it took about 1 month, ending on december 21.
Operation Flow
The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.

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