L’Amour Red Packet Boxset Pokotho e Khubedu by Alex King

L’Amour Red Packet Boxset Pokotho e Khubedu by Alex King is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dimpho Competition Category.

TšepeDimpho· 2021

L’Amour Red Packet Boxset Pokotho e Khubedu

by Alex King

Client: A&J Design

Moputso oa Tšepe oa A' Design Award Winner in Dimpho Category

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Colors

The Design

About L’Amour Red Packet Boxset Pokotho e Khubedu

Sete ena ya lebokoso la dipokotho tse khubedu e na le dipokotho tse 16 tse khubedu tse bontshang lehlohonolo le botlalo bophelong. Bareki ba ka kgetha ho tswa ho meralo e sa tshwaneng e 26 le motswako "A" ho ya ho "Z" ho latela ditlhaku tsa pele le ditlhoko tsa botho. Mpho e rulagantsweng e fa batho maikutlo a ho ba sa tshwaneng mme e lokile ho theha kgokahano ya botho bakeng sa motho le ba ratang. E lebisitswe bathong ba sehlopha sa bohareng ba nyetsweng ba ikemiselitseng ho kgetha dipokotho tse khubedu tsa botho le ho di fa bana ka ditakatso tse ntle.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

L’Amour Red Packet Boxset Pokotho e Khubedu ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. L’Amour Red Packet Boxset Pokotho e Khubedu e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, L’Amour Red Packet Boxset Pokotho e Khubedu e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King