Silevera Mohopolo · 2021
The Book That Grew Buka ea Tataiso ea ho Fula
- Moputso oa Silevera oa A' Design Award 2021 in Mohopolo
- CLIENT: Rothco, part of Accenture Interactive
- Estimated Number of Design Views: 85,353
- Verification code 028CFCB401 · Verify this award
Colors
About The Book That Grew Buka ea Tataiso ea ho Fula
The Book That Grew ke buka ea tataiso ea ho fula e entsoeng bakeng sa lihoai tsa Ireland. Buka ena e hlahisa lithuto tse 10 le likeletso tse 10 tse sebetsang tse thusang ho ntlafatsa ho tsitsa ha lipolasi. Leqephe le leng le le leng, lentsoe ka leng le setšoantšo ka seng li entsoe ke metso ea 'nete ea joang ha e ntse e hola. Metso e ile ea tataisoa ka libeke tse 'maloa ka motsoako oa ho lema le mosebetsi o hlokolosi oa matsoho, kahoo mokhoa oa khatiso o phethiloe ke tlhaho. Mekhoa e rarahaneng ea temo e hlalosoa ka sehlopha sa matšoao a etselitsoeng ka mokhoa o khethehileng, 'me leqephe le phutholohang le lumella 'mali ho hlahloba senotlolo sa matšoao ha a ntse a bala. Ha e koaletsoe, buka ena e lekana 29.7 ka 42 lisenthimithara.
About the Moputso oa Silevera oa A' Design Award
The Book That Grew Buka ea Tataiso ea ho Fula ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. The Book That Grew Buka ea Tataiso ea ho Fula e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Book That Grew Buka ea Tataiso ea ho Fula ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Press Kit
- Unique Properties
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensions & Packaging
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tags
- book, design, Ireland, grass, farming, bank, idea
- Production Technology
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Design Challenge
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Research
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiration
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Project Duration
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Operation Flow
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Image Credits
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
