Full Moon Papatso ea Litaba tsa Sechaba by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.
SileveraPapatso· 2021
Full Moon Papatso ea Litaba tsa Sechaba
Client: Rothco, part of Accenture Interactive
Moputso oa Silevera oa A' Design Award Winner in Papatso Category
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The Design
About Full Moon Papatso ea Litaba tsa Sechaba
Full Moon ke papatso ea litaba tsa sechaba e entsoeng bakeng sa Guinness. Setšoantšo se ile sa hatisoa lipapaling tsa Facebook le Instagram le lipaleng tsa bosiu ba Halloween ka 2020, ha khoeli e putsoa e sa tloaelehang e ne e bonahala ho pota lefatše. Setšoantšo se entsoe ka ho lokisa le ho fetola litšoantšo ho Adobe Photoshop. Litšoantšo tsa khoeli tsa boleng bo phahameng, litšoantšo tsa mabitso a khoebo le litexture tsa biri li ile tsa kopanngoa ka mekhahlelo ho theha setšoantšo se le seng. Sepheo e ne e le ho kena moqoqong oa lefatše ka bophara ka khokahano e bonolo pakeng tsa khoeli le khalase ea biri.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Full Moon Papatso ea Litaba tsa Sechaba ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Full Moon Papatso ea Litaba tsa Sechaba e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Full Moon Papatso ea Litaba tsa Sechaba ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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