Grafa Ts'ebetso ea Mantlha: Sesebelisoa sa Tlhaiso-leseling ea Lichelete ka Heidi Cuthbert

Moralo oa Grafa Ts'ebetso ea Mantlha: Sesebelisoa sa Tlhaiso-leseling ea Lichelete ka Heidi Cuthbert ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere.

BoronseMohala· 2021

Grafa Ts'ebetso ea Mantlha: Sesebelisoa sa Tlhaiso-leseling ea Lichelete

ka Heidi Cuthbert

Moreki: Grafa

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Mohala

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Mohlodi oa Khau ea Netefaditsweng

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Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Grafa Ts'ebetso ea Mantlha: Sesebelisoa sa Tlhaiso-leseling ea Lichelete

Mongolo oa Buka: Grafa ke sesebelisoa sa mohala se etselitsoeng data ea lichelete, litaba le tlhahlobo. Sesebelisoa sena se fa basebelisi monyetla oa ho fumana boleng bo boholo ba tlhaiso-leseling ka potlako. Litaba tsa video tse hlophisitsoeng ke bohlale ba maiketsetso li kopantsoe le lingoliloeng tse ngoloang ke bahlahlobi ba data le boralitaba ba khoebo. Basebelisi ba ka etsa lipopo tsa boleng bo bongata ba thepa, ho kenyeletsoa liabo tsa Australia, lichelete tsa lefats'e le lichelete tsa crypto. Setlhaku se lefifi sa 'muba se nang le mebala e khanyang ea 'muba o mosehla se theha boiphihlelo bo hloekileng le bo khutsitseng ba ho bala. Sebopeho sa boitsebiso se hahiloe ka HTML 'me se ikamahanya le boholo bo fapaneng ba skrine mekhoeng ea Android le Apple.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Grafa Ts'ebetso ea Mantlha: Sesebelisoa sa Tlhaiso-leseling ea Lichelete ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Grafa Ts'ebetso ea Mantlha: Sesebelisoa sa Tlhaiso-leseling ea Lichelete e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Grafa Ts'ebetso ea Mantlha: Sesebelisoa sa Tlhaiso-leseling ea Lichelete e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Grafa is a financial data, news and analysis platform that gives users access to large volumes of information quickly and in a way that is entertaining and engaging.

The platform integrates AI-curated video news from Bloomberg, Reuters, Cheddar TV, in addition to news generated by Grafa’s team of data analysts and business journalists.

Grafa allows users to track the trends and be ahead of the curve with multi-asset data sets including Australian stocks, global currencies and cryptocurrencies
Boholo le Phuthelo: The design is an HTML file that is wrapped into an app so that it scales for any Android or Apple device.

It’s adaptable to many different resolutions and kinds of screens. Its ability to adapt to the endless number of different terminals on the market is excellent.
It supports HTML, HTML5, amongst others.
It’s capable of genuinely multitasking between applications.
Lithegi: fintech, finance, charting, finance content
Theknoloji ya Tlhahiso: The UX design of Grafa was developed using Adobe’s XD product and the front-end of the app was originally built in React Native, but later re-built in HTML.

The app has been built on the AWS cloud infrastructure, which allows for rapid and global scale.

The app is now available on the App Store and Google Play.
Phephetso ya Moralo: The biggest challenge has been the balance between design and speed. We found an almost direct trade off between the detail of the design and the load times of the app.

We needed to rebuild the front end in a simpler format to be able to achieve the level and sophistication of design that we wanted, without sacrificing speed.

While we had a beautiful product at our soft launch, the beauty gives way to frustration if the app takes too long to load.

It took time and patience, but we have now managed to achieve both and are ready for rapid, global scale.
Dipatlisiso: Grafa researched its direct competitors, such as Bloomberg, Yahoo Finance, Reuters and TradingView as well as other software-as-a-service companies including Canva, Redditt and Netflix.

It also drew inspiration from Apple, which was able to distinguish itself for good design across its entire product suite.

The design considered psychology, published interviews by the CEOs of competitors and extensive user testing.

Given the main premise was to be entertaining, the darker background colours of the app were to give the appearance the user was watching television.
Kgothaletso: The inspiration for Grafa’s design was from the single premise that finance needed to entertain to achieve mass adoption.

We used dark navy as the main app background, with light blue highlights which helps boost alertness, heighten reaction times and elevate moods.

The app design needed to be clean, seamless and give the impression that no expense had been spared.

In a genre in which good design is an afterthought, we wanted Grafa to be known for making finance beautiful.
Nako ya Projeke: Grafa started in Australia in 2019, and the first release of the app was in November 2020. The app gained a small user base, the feedback was that the app needed to improve its load speed.

This feedback prompted a redesign and rebuild of the front-end of the app and this was launched in April 2021.

User feedback is that the current product exceeds expectations and has the potential for global scale.
Tsamaiso ya Mosebetsi: Grafa allows users to chart multi-asset data sets, and uses advanced search functionality and AI-curation to search/curate/organise enormous volumes of data, news, video and analysis within milliseconds.

The infinite scrolling functionality of social media platforms like Facebook have been incorporated into the Grafa app. This technology has proven to be habit forming.

This keeps users looking at their phones for far longer than necessary - it was originally based on the mechanics of slot machines.
Diphatente: Grafa has an Innovation Patent pending.
Litho tsa Sehlopha: Heidi Cuthbert - Co-founder
Jon Cuthbert - Co-founder
Dan Petrie - Co-founder
Mikey Couch - UX designer
Tim Huegdon - Chief Technology Officer
Litlotla tsa Setshwantsho: All content owned by Grafa.