Insecta Iridesse Primary Function: Kataloko ea Thekiso e Hatisitsoeng ka Plus Collaboratives

Moralo oa Insecta Iridesse Primary Function: Kataloko ea Thekiso e Hatisitsoeng ka Plus Collaboratives ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

SileveraPapatso· 2022

Insecta Iridesse Primary Function: Kataloko ea Thekiso e Hatisitsoeng

ka Plus Collaboratives

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Papatso

52,534

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #131277

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Insecta Iridesse Primary Function: Kataloko ea Thekiso e Hatisitsoeng

Insecta Iridesse ke kataloko ea thekiso e hatisitsoeng e entsoeng ho hlahisa liphello tsa khatiso ea tšepe. Kataloko ena e nkela sebaka sa sampole e tloaelehileng ea 'mala ka bukana ea moeti ea iqapetsoeng e tlalehang mefuta ea likokoanyana tse sa fumanehang habonolo tse iqapetsoeng. Likhabiso tse mashome a mararo tse kang majoe a bohlokoa, ho kenyeletsoa likgele, li-necklace, likhabiso tsa moriri, li-earring le li-brooch, li entsoe hoo e ka bang ka ho felletseng ka pampiri 'me li hatisitsoe ka li-inki tse ikhethang tsa khauta, silevera le tse tšoeu. Foliyo ena e na le limmapa tse mennoeng, litekete, likhetho tsa likoranta le litifikeiti tse pampiring e apesitsoeng le e sa apesoang. Bashebelli ba memeloa ho hlahloba phello ka 'ngoe ea khatiso ka botebo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Insecta Iridesse Primary Function: Kataloko ea Thekiso e Hatisitsoeng ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Insecta Iridesse Primary Function: Kataloko ea Thekiso e Hatisitsoeng e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Insecta Iridesse Primary Function: Kataloko ea Thekiso e Hatisitsoeng ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Boholo le Phuthelo: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Lithegi: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Theknoloji ya Tlhahiso: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Phephetso ya Moralo: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Dipatlisiso: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Kgothaletso: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Nako ya Projeke: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Tsamaiso ya Mosebetsi: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Litho tsa Sehlopha: PLUS Collaboratives
Litlotla tsa Setshwantsho: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.