Moralo oa Baidu for the Elderly Tshebetso ya Mantlha: Application ya Mobile ka Baidu Meux ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere.
BoronseMohala· 2022
Baidu for the Elderly Tshebetso ya Mantlha: Application ya Mobile
ka Baidu Meux
Moreki: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Mohala
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #133660Moralo
Mabapi le Baidu for the Elderly Tshebetso ya Mantlha: Application ya Mobile
Mongolo wa Buka: Baidu bakeng sa Batsofali ke application ya mobile e fanang ka diteng le ditshebeletso bakeng sa basebedisi ba baholo. Application e sebedisa sistimi ya moralo e loketseng baholo ka difonto tse kgolwane, kemiso ya feed e kopantsweng, dibaka tse akgehileng tsa ho ama le mantswe a bonolo. Diteng tsohle di ka baleha kapa di ka mamelwa. Divideo di na le mangolo a mahlale a maikutlo. Ho batla ka lentswe le ka setshwantsho ho dumella basebedisi ba baholo ho batla ka ho bua kapa ka ho nka setshwantsho. Ho theha mantswe ho ka sebedisa mantswe a rekotilweng a ditho tsa lelapa ho bala mangolo ka hodimo. Application e sebetsa ho di sistimi tsa Android le iOS ka bobedi.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
Baidu for the Elderly Tshebetso ya Mantlha: Application ya Mobile ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Baidu for the Elderly Tshebetso ya Mantlha: Application ya Mobile e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Baidu for the Elderly Tshebetso ya Mantlha: Application ya Mobile e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
- Boholo le Phuthelo
- Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
- Lithegi
- UX, the Elderly, Age-friendly, AI, Online Service
- Theknoloji ya Tlhahiso
- Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
- Phephetso ya Moralo
- The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
- Dipatlisiso
- We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
- Kgothaletso
- The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
- Nako ya Projeke
- The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
- Tsamaiso ya Mosebetsi
- All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
- Diphatente
- patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021 - Litho tsa Sehlopha
- Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
- Litlotla tsa Setshwantsho
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
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