24 Solar Terms Mosebetsi wa Sehlooho: Setshwantsho sa Application ya Mobile by Baidu Meux is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere Competition Category.
TšepeMohala· 2022
24 Solar Terms Mosebetsi wa Sehlooho: Setshwantsho sa Application ya Mobile
by Baidu Meux
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Moputso oa Tšepe oa A' Design Award Winner in Mohala Category
Verified Award Winner
Verify Award Status for #133667The Design
About 24 Solar Terms Mosebetsi wa Sehlooho: Setshwantsho sa Application ya Mobile
Mongolo wa Buka: Dinako 24 tsa Letsatsi ke sehlopha sa ditshwantsho tse tsamaeang tse entsweng bakeng sa application ya mobile ya ho batla. Dinako 24 tsa letsatsi di arola selemo ka dinako tse ka bang bolelele bo tshwanang mme di tsamaisitse temo le bophelo ba letsatsi le letsatsi Chaena ka makgolo a dilemo. Ditshwantsho di sebedisa mekgwa e tloaelehileng ya Chaena ya ho penta le mebala ho bontsha dihla, mocheso, boemo ba leholimo le tlholeho e phelang. Basebedisi ba fihla maqepheng ka ho batla lebitso la nako ya letsatsi kapa lentswe le amanang le yona. Karolo e kopantsweng tlasa qephe le leng le le leng e hokahanya le divideo, ditaba le dintlha tsa encyclopedia. Mosebetsi wa bonono o ikamahanya le boholo bo hlophileng ba skrine ya mobile.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
24 Solar Terms Mosebetsi wa Sehlooho: Setshwantsho sa Application ya Mobile ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. 24 Solar Terms Mosebetsi wa Sehlooho: Setshwantsho sa Application ya Mobile e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, 24 Solar Terms Mosebetsi wa Sehlooho: Setshwantsho sa Application ya Mobile e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A simple and intuitive way to introduce the historical accumulation of China's 24 solar terms to 600 million monthly active users in a search scenario in the form of traditional Chinese dynamic illustrations, with an aggregation function to quickly browse all knowledge related to the solar terms.
- Dimensions & Packaging
- Dynamic 24 can be adapted to all sizes of mobile screens and works well
- Tags
- Baidu App, Traditional 24 Solar Terms, Chinese Non Tangible Cultural Heritage, The Humanistic Aesthetic Delivery
- Production Technology
- Implementation of technical material. Leveraging the dynamic search result page capability of the Baidu APP product to go live as a dynamic illustration.
- Design Challenge
- Our experience design is charged with social responsibility, technological advancement, national development and the transmission of humanistic aesthetics, making the culture accessible to all users is a difficult challenge. By digitally representing the twenty four solar terms combined with ancient traditional techniques in vivid and dynamic images in the search results of the Baidu App, we visually show this great intangible cultural heritage to hundreds of millions of search users.
- Research
- We used many research tools during the project. Industry pr-study, braining and interviews were used to identify features and innovation. For the design we recovered the ancient way of dividing the fests into 4 types: Season, Temp, Weather and Biology, and show the impact on people, animals and changes in nature. While we resorted ancient Chinese colors and painting skills. It allows Baidu users to know Chinese culture while having fun. It is a break from the old boring textual form.
- Inspiration
- Ancient Chinese scholars divided the solar year into 24 periods of essentially equal length, it guided the agricultural production of the ancient Chinese. Till today, it guides the lives and traditions of Chinese as China's ICH. Baidu is a full content and service App with information and knowledge. We designed with social responsibility, technological progress, national development and the passing of cultural aesthetics. We visually present this great ICH to users by vivid and dynamic images.
- Project Duration
- October 2021, within the Baidu App side
- Operation Flow
- The set is already live in the search engine of the Baidu App, where users can search for the name of the festival or keywords to reach the page. With 3 visual upgrades, users are not only able to see the animation effects, but also to quickly flip through all the festival content via the aggregated section at the bottom. Combined with videos, news and information, encyclopedia entries, etc. to provide users with high quality content.
- Patents
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
- Team Members
- Dou Shen, Yujie Shi, Yong Zhang, Si Ren Liu, Yingshan Chen, Xiaolong Che, ShuTing Cheng, Qiang Zhang
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd
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