Science as an Emotional Trend Mosebetsi wa Mantlha: Skrini ya Kamohelo by Liubov Maximenkova

Science as an Emotional Trend Mosebetsi wa Mantlha: Skrini ya Kamohelo by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere Competition Category.

BoronseMohala· 2022

Science as an Emotional Trend Mosebetsi wa Mantlha: Skrini ya Kamohelo

by Liubov Maximenkova

Client: Sber

Moputso oa Boronse oa A' Design Award Winner in Mohala Category

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The Design

About Science as an Emotional Trend Mosebetsi wa Mantlha: Skrini ya Kamohelo

Mongolo wa Buka: Science as an Emotional Trend ke letoto la liskrini tsa kamohelo tse entsweng ka 2021 bakeng sa app ya mohala ea Sberbank Online. Letoto lena le neetsoe Selemo sa Saense le Theknoloji naheng ya Russia. Ho kenyeletswa merero e meraro: Ka tlasa Lewatle, Ka Microscope, le Neural Network. Ka tlasa Lewatle e hlahisa dinepe tse nkuweng ke bo-ramahlale ba dibopiwa tsa lewatle. Ka Microscope e bontsha dintho tseo re di tlwaetseng ka ho hlaha ka dinepe tsa micro le macro photography. Neural Network e bontsha ditshwantsho tse hlahisitsweng ke boqhetseke ba maiketsetso (artificial intelligence). Sepheo ke ho kopanya maikutlo le tsebo.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Science as an Emotional Trend Mosebetsi wa Mantlha: Skrini ya Kamohelo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Science as an Emotional Trend Mosebetsi wa Mantlha: Skrini ya Kamohelo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Science as an Emotional Trend Mosebetsi wa Mantlha: Skrini ya Kamohelo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.