Discussing Time Buka by Zona Yuechen Guan

Discussing Time Buka by Zona Yuechen Guan is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

BoronseKgatiso· 2022

Discussing Time Buka

by Zona Yuechen Guan

Client: Zona Yuechen Guan

Moputso oa Boronse oa A' Design Award Winner in Kgatiso Category

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Colors

The Design

About Discussing Time Buka

Ho Buisana ka Nako ke buka e tlalehang puisano ya sehlopha mabapi le mohopolo wa nako mme e hlahisa diponahatso tsa mongolo tse bululetsweng ke puisano eo. Buka e na le boholo ba disenthimithara tse 7 ka 12. Seemahale se seng se etsoa ka leqhwa, se etswa ka ho tsholla metsi ka har'a moetso mme a hlwekiswe hore a kokobele. Ha leqhwa le qhibiliha le fetoha metsi, ho feta ha nako ho ba bonahalang ho boemedi. Sebopeho sa buka se shebana le mengolo e kganyang le libuka tsa letlalo tsa mathomong a lekgolo la bo leshome le metso e tsheletseng, se kopantswe le ho nka dinepe tsa sejwalejwale. Sephetho se hokahanya moralo wa buka wa histori le tekgenoloji ya jwale.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Discussing Time Buka ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Discussing Time Buka e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Discussing Time Buka e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a group discussion of interdisciplinary type design experience that the designer played different roles: the sculpture's artist, the concept creator, the photographer, the videographer, the facilitator of discussion, the transcriber of the conversation, the editor of the texts recorded, the designer, and the bookbinder. A collective book features a sculpture of time made by the designer based on illuminated manuscript-style book design with a modern twist in its photography.
Dimensions & Packaging: The book is designed in the size of 7x12 inches.
Tags: Typography, Interdisciplinary Design, Time, Sculpture, Book Design, Ice, Type.
Production Technology: For the sculpture, I use ice. I make the molds and then pull water inside and then freeze it to get the iced sculpture.
Design Challenge: I think the hardest pair part for this project is "time." Since this is a collective book design project, we need to gather everyone to discuss the concept of "time." Everyone has a different understanding of "time," we have to discuss everyone's expressions and ideas. And then design a typographic sculpture based on "time." I need to repeatedly discuss with everyone and complete my own sculpture works in this process. So time is very tight. Doing research, finding the parchment, and analyzing the typography, fonts, design preferences of that era took a lot of time as well.
Research: I have researched many books from the 16th century onwards and sources on book printing and design analysis. A team of thirteen people, including the instructor and I, had many discussions on our understanding and views on "time." My sculpture's concept originates from the natural phenomenon of ice melting into the water. The design combines sixteenth-century book design elements with modern technology, making the book design itself embody a concept of "crossing time."
Inspiration: When people look at the ice, they cannot see the melting change immediately. It is like they could not feel the movement of time when they were young. When people start to realize the changes, it will be more obvious that the melting speed will be faster. The ice will melt into the water at the end. The ice will finally become water, left on the ground, but the water print will leave on the surface. Although it is the end, it still leaves something behind to the world.
Project Duration: This project started in February 2020 in New York and finished in April 2020 in New Yoke, and won the silver award of Graphis New Talent 2021 in New York.
Operation Flow: This is a collective book design project for thinking and discussing "time" and sculpture-making with the letter "time." My time sculpture started with the natural phenomenon of ice melting into the water. I want the audience to experience the passage of time. Referring to the parchment design in the early 16th century, I use ancient design elements to combine with modern technology. In the end, I got a collective book of thoughts and discussions on "time" and sculpture works that spanned time.
Patents: Copyrights belong to Yuechen Guan, 2020.
Image Credits: Image#1: Photographer Zona Yuechen Guan
Image#2: Photographer Zona Yuechen Guan
Image#4: Photographer Zona Yuechen Guan
Image#5: Photographer Zona Yuechen Guan
Video Credit: Film, photograph, edit by Zona Yuechen Guan/Music by Andigold