Baidu Tshebetso ea Mapa a Sehlooho by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Tshebetso ea Mapa a Sehlooho by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Sebopeho, Tshebedisano le Boiphihlelo ba Mosebedisi Competition Category.

BoronseSebopeho· 2022

Baidu Tshebetso ea Mapa a Sehlooho

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Sebopeho Category

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The Design

About Baidu Tshebetso ea Mapa a Sehlooho

Baidu Thematic Map ke sesebelisoa sa mapa sa mehala e tsamaeang bakeng sa lifounu tsa Android le iOS. Sesebelisoa sena se bontša tlhahisoleseling ea mapa e khethiloeng bakeng sa lihlopha tse fapaneng tsa basebelisi, ho ipapisitsoe le nako, sebaka le boitsebiso ba mosebelisi. Lintlha tsa botho, tsa jeokrafi le tsa sechaba li kopantsoe 'me li hlahisoa hammoho, e le hore litšebeletso tse haufi le liketsahalo tsa hajoale li ka fumanoa ka potlako. Tlhahisoleseling ea mapa ea litšoantšo e kopantsoe le mongolo skirineng bakeng sa ho bala ka bonolo. Bohlale ba maiketsetso le data e kholo li sebelisetsoa ho fetola pontšo ho latela sehlopha se seng le se seng. Sepheo ke ho fokotsa boiteko ba ho batla le ho tšehetsa thuto ea letsatsi le letsatsi, maeto le ho hlahloba.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Baidu Tshebetso ea Mapa a Sehlooho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Baidu Tshebetso ea Mapa a Sehlooho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Baidu Tshebetso ea Mapa a Sehlooho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020