Lura Sete sa Sehlatswa sa Letsoho by Yasemin Ulukan

Lura Sete sa Sehlatswa sa Letsoho by Yasemin Ulukan is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Disebediswa tsa Lapeng Competition Category.

TšepeSesebediswa sa Lapeng· 2022

Lura Sete sa Sehlatswa sa Letsoho

by Yasemin Ulukan

Client: Lura

Moputso oa Tšepe oa A' Design Award Winner in Sesebediswa sa Lapeng Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lura Sete sa Sehlatswa sa Letsoho

Lura e fapana ka tshwaro ya yona e kang joystick, konopo e behilweng morao, tokiso ya lebelo hodimo le lebokoso la digiere le ka tlosuwang. Ha ho khonehe ho hlatswa sekoahelo sa sehlatswa sa setso se nang le sistimi ya gearbox e hahelletsweng kahare, empa ka lebaka la tlhophiso e nang le patent, mosebelisi a ka hlatswa dikarolo tsohle tsa polasetiki ha gearbox e ntshitswe. Enjene ya 1200watt e nang le tokiso ya lebelo ya mehato e mehlano e etsa mesebetsi ka nako e khutshwane haholo. Ka lebaka la seomelletsi sa meroho se leng sa pele ho sebediswa diseteng tsa sehlatswa, bobedi tshebetso ya sehlahiswa le monate wa ho qeta nako kichineng di phatlaladitsweng habedi.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Lura Sete sa Sehlatswa sa Letsoho ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Lura Sete sa Sehlatswa sa Letsoho e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Lura Sete sa Sehlatswa sa Letsoho e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lura Hand Blender Set allows you to easily perform your whisking, chopping and shredding tasks, thanks to its ergonomic ,practical and high end design features. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. Thanks to the patented gearbox design that can be separated from the chamber cover when necessary, the chamber cover can be washed under water when it becomes dirty.
Dimensions & Packaging: Gift box dimensions: 25 cm x 27 cm x 47cm
Tags: food processor, gear box, shredding, mixing, speed control
Production Technology: The main bowl used in chopper and grating operations has a durable feeling and glass like effect at the same time. The wall thickness reaches up to 8 mm on the edges that gives more durability to the product and glassy feeling to the user. Also thanks to the pouring spout, the food that is shredded or grated in the bowl can be easily emptied after the operation is completed.
Also , thanks to the greenery drying apparatus, the washed greens placed in the chamber can be purified from their water in seconds.
Design Challenge: Lura Hand Blender Set stands out with its practical details. Easy-to-grip handle and Easy Touch buttons make your work easier in the kitchen with dishwasher-safe accessories. There is five stage speed adjustment button designed to be pressed with thumb finger and the on off button can be pressed with forefinger which gives a natural grip.We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards. The final result is very satisfying both for the ergonomic and the aesthetic aspect.
Research: In the development phase of Lura , hundreds of prototypes for gearbox system has been made and tested in the laboratories. As a result of those researches, the patented seperable gearbox feature, which allows the user to wash the cover completely , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Inspiration: In traditional blender designs, the construction of the gearbox inside the chamber cover complicates the construction of the chamber cover and makes it impossible to clean the chamber cover easily under water.Thanks to patented lid design on Lura Hand Blender, gearbox can be separated from lid easily with one click, and the lid can be washed through running water or even in dishwasher safely.
Project Duration: The project started in 2019 İstanbul Turkey, will be launched in Turkish market in 2022
Operation Flow: Lura Hand Blender Set differentiates with its joystick like grip , button placed at the back ,speed adjustment on the top and detachable gear box. It's impossible to wash the lid of a traditional blender which have a built in gearbox system, but thanks to the patented design , the user can wash all the plastic parts when the gear box is detached.
In most of the high end products, sheet metals are used in the main body of the blenders, which give a high end look but has no plus to the end user. The metal covering on the main body doubles the cost. We used hot foiling instead of sheet metal, which is much more cost effective and still has the same shiny look and strong feel.
Patents: Patented. Patend no: EP 373 3033B1
TR 2021 021565 T4
Patent Holder: Senur AS
Team Members: Yasemin Ulukan