Re Form Sehlopha sa Mahlabo by Chow Tai Fook Jewellery Creative Centre

Re Form Sehlopha sa Mahlabo by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Mekgabiso Competition Category.

BoronseMekgabiso· 2023

Re Form Sehlopha sa Mahlabo

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Moputso oa Boronse oa A' Design Award Winner in Mekgabiso Category

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Verified Award Winner

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Colors

The Design

About Re Form Sehlopha sa Mahlabo

Re:Form ke sehlopha sa mahlabo se entsoeng ka likhale tse tharo tse thelisang le ketane. Likhale tse thelisang ka tloaelo ke likarolo tse patiloeng tse sebelisoang ho lokisa bolelele ba likhaufa-molala le mabetleng. Re:Form e fetola khale e thelisang hore e be karolo ea mantlha ea moralo. Khale ka 'ngoe e ka behoa hokae kapa hokae ho theosa le ketane, kahoo ea apereng a ka theha khaufa-molala, sebetla sa letsoho, kapa litokisetso tse ling. Ketane ea li-inch tse 36 e nolofatsa likopanyo tse fetang 120, ha ketane ea li-inch tse 18 e nolofatsa bonyane tse 90. Sehlopha sena se mema ea apereng hore a nke karolo joalo ka morali-moqapi 'moho, 'me se ts'ehetsa setaele se bonolo le se tsitsitseng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Re Form Sehlopha sa Mahlabo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Re Form Sehlopha sa Mahlabo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Re Form Sehlopha sa Mahlabo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release