Dragon Boat Festival Mosebetsi wa Mantlha: Lebokoso la Mpho la Lijana tse Nyenyane by Yanhui Zhang

Dragon Boat Festival Mosebetsi wa Mantlha: Lebokoso la Mpho la Lijana tse Nyenyane by Yanhui Zhang is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Dragon Boat Festival Mosebetsi wa Mantlha: Lebokoso la Mpho la Lijana tse Nyenyane

by Yanhui Zhang

Client: Wuhan Pufine Creative Technology Co., Ltd.

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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The Design

About Dragon Boat Festival Mosebetsi wa Mantlha: Lebokoso la Mpho la Lijana tse Nyenyane

Mongolo wa Buka: Dragon Boat Festival ke lebokoso la mpho la lijana tse nyenyane le entsoeng bakeng sa mokete oa setso oa Machaena. Moralo o bontša ponahalo e kholo ea mokete oa borena oa boholo-holo, o taketsoeng ka mokhoa oa litšoantšo tsa khale tsa sethaba tse hlabiloeng lehlakoreng la kota. Lebokoso le entsoe ka mokhoa oa indasteri oa ho hlophisa lipoleiti, 'me le koahetsoe ka lesela le mmala o mosootho oa leholimo. Mela e tšehali e hlalosa lintlha tsa setšoantšo, 'me poleiti ea tšepe e tšehali e behiloe holim'a pampiri e tšehali bohareng ba sona. Lebokoso le buleha ka mekhahlelo e 'meli e fapaneng. Mabokoso a tšeletseng a malelele a boloketsoe ka hare ho mekhahlelo e 'meli, 'me a ka kopanngoa hore e be moqolo o le mong kapa a bontšoe ka thoko-thoko.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Dragon Boat Festival Mosebetsi wa Mantlha: Lebokoso la Mpho la Lijana tse Nyenyane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dragon Boat Festival Mosebetsi wa Mantlha: Lebokoso la Mpho la Lijana tse Nyenyane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dragon Boat Festival Mosebetsi wa Mantlha: Lebokoso la Mpho la Lijana tse Nyenyane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimensions & Packaging: Box size: 400mm long, 293mm wide, 153mm high
Tags: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Production Technology: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Design Challenge: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Research: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiration: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Project Duration: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Operation Flow: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Team Members: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Image Credits: Li An