Dream Dance Ice Ribbon Mosebetsi oa Mantlha: Sepakete sa Seno se Tagang by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Dream Dance Ice Ribbon Mosebetsi oa Mantlha: Sepakete sa Seno se Tagang by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2023

Dream Dance Ice Ribbon Mosebetsi oa Mantlha: Sepakete sa Seno se Tagang

by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Client: Jiangsu Yanghe Distillery Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Dream Dance Ice Ribbon Mosebetsi oa Mantlha: Sepakete sa Seno se Tagang

Mongolo oa Buka: Dream Dance Ice Ribbon ke sete ea sepakete bakeng sa seno sa baijiu sa Machaena. Sete ena ke lebokose le sa boneng ka har'a lona le nkang libotlolo tse 'ne bakeng sa kesi e le 'ngoe. Botlolo ka 'ngoe e emela e 'ngoe ea lipapali tse 'ne tsa mariha: ho selaeta ka lebelo, ho selaeta ka mokhoa oa sebōpeho, curling le ice hockey. Sekoahelo sa krestale se qhotsoe ka har'a sona ka sebōpeho sa lithupa tse tharo bakeng sa papali ka 'ngoe. Mmele oa botlolo o khanya, 'me sebōpeho sa motheo se nkiloe ho Ice Ribbon ea National Speed Skating Oval, se kopantsoe le letshoao la infinity. Lebokose le phethetsoe ka bronzing, ho hatisoa ka mokhoa o phahameng le phatsimo ea lehlohonolo la lehlohonolo (snowflake).

The Recognition

About the Moputso oa Boronse oa A' Design Award

Dream Dance Ice Ribbon Mosebetsi oa Mantlha: Sepakete sa Seno se Tagang ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Dream Dance Ice Ribbon Mosebetsi oa Mantlha: Sepakete sa Seno se Tagang e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Dream Dance Ice Ribbon Mosebetsi oa Mantlha: Sepakete sa Seno se Tagang e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimensions & Packaging: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Tags: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Design Challenge: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Research: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiration: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Project Duration: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin