Vivo X80 Letšolo la Papatso ya ka Ntle by Output

Vivo X80 Letšolo la Papatso ya ka Ntle by Output is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

SileveraPapatso· 2023

Vivo X80 Letšolo la Papatso ya ka Ntle

by Output

Client: Output

Moputso oa Silevera oa A' Design Award Winner in Papatso Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Letšolo la Papatso ya ka Ntle

Vivo X80 ke letšolo la papatso ya ka ntle le entsoeng ho phatlalatsa letoto la lifono tse bohlale. Sebakeng sa skrine sa 3D se sa hlokeng likhalase se behiloeng holimo mohahong, letšolo lena le sebelisa skrine se seholo sa fatše se behiloeng ka kotloloho fatše, e le hore bashebelli ba ka shebella ba le haufi. Litaba li hlophisitsoe ka liketso tse supileng 'me li ile tsa bontšoa Shenzhen le Xian. Li-radar tse peli le theknoloji ya ho nkuwa ha mmele wa motho li latela sebaka le motsamao wa bamameli, e le hore litšoantšo li arabele ho bashebelli. Theknoloji ya projeke ya laser e sebelisoa bakeng sa pontšo.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Vivo X80 Letšolo la Papatso ya ka Ntle ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Vivo X80 Letšolo la Papatso ya ka Ntle e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Vivo X80 Letšolo la Papatso ya ka Ntle ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan