Movie Boxed Mosebetsi oa Sehlooho: Letšolo la Papatso ka Shaoyang Chen

Moralo oa Movie Boxed Mosebetsi oa Sehlooho: Letšolo la Papatso ka Shaoyang Chen ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Papatso, Kgwebo le Puisano.

BoronsePapatso· 2023

Movie Boxed Mosebetsi oa Sehlooho: Letšolo la Papatso

ka Shaoyang Chen

Moreki: AyDaDa

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Papatso

32,739

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #146280

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Movie Boxed Mosebetsi oa Sehlooho: Letšolo la Papatso

Mongolo oa Buka: Movie Boxed ke letšolo la papatso le entsoeng bakeng sa tlhahiso ea pele ea filimi ea Boxed. Letšolo lena le nka lebokoso e le tšoantšetso e sebelisoang ho pholletsa le tšebeliso e 'ngoe le e 'ngoe. Tatellano ea sehlooho, litlotla tsa qetellong, poster, tekete, pasa ea baqolotsi ba litaba, lehlokoana la letsoho le poster e sisintsoeng ea seteisheneng sa bese li latela mohopolo o le mong. Mongolo o hlophisitsoe ka meaho e thata ea mebala e kang mabokose, ho kenyeletsoa le maqhubu a khoutu. Mofuta oa mongolo o boima o boholo-holo o kopana le mebala ea khale ea filimi. Lihlokoana tsa matsoho tse hopotsang manaka a matsoho li fuoa bamameli monyako oa kamore ea ponts'o.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Movie Boxed Mosebetsi oa Sehlooho: Letšolo la Papatso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Movie Boxed Mosebetsi oa Sehlooho: Letšolo la Papatso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Movie Boxed Mosebetsi oa Sehlooho: Letšolo la Papatso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Boholo le Phuthelo: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Lithegi: Branding, Campaign, Graphic Design
Theknoloji ya Tlhahiso: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Phephetso ya Moralo: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Dipatlisiso: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Kgothaletso: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Nako ya Projeke: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Tsamaiso ya Mosebetsi: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Diphatente: Copyrights belong to Alam Virk and Shaoyang Chen
Litlotla tsa Setshwantsho: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber