Mission Sleep Fitness Recap Campaign by Jisoo Sim

Mission Sleep Fitness Recap Campaign by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

BoronsePapatso· 2023

Mission Sleep Fitness Recap Campaign

by Jisoo Sim

Client: Eight Sleep

Moputso oa Boronse oa A' Design Award Winner in Papatso Category

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Colors

The Design

About Mission Sleep Fitness Recap Campaign

Boroko ba Borobeli bo phatlalalitse Selemo sa bona sa 2022 sa Boroko: Boikoetliso ba Boroko ba Mission. Ena ke Lets'oao la Boroko ba Borobeli lets'olo la selemo le selemo moo litho li ka bonang data eohle ea bona ea boroko bakeng sa 2022 ka moralo oa galactic. Litho tsa bona li ne li e-na le lintlha tsa bona tse hlahisitsoeng e le pale ho app, 'me li ne li e-na le likhetho tsa ho arolelana li-avatars tse ikhethang tseo ba li fumaneng ho latela metrics eohle ea bona ea bophelo bo botle le boroko. Phephetso e ka sehloohong eo baqapi ba neng ba tobane le eona e ne e le ho lokisa litaba tsa boroko le bophelo bo botle ka tsela e monate le e hohelang ha ba ntse ba tšepahala ho mahlale le ho ba puo e hlakileng e lekaneng hore mang kapa mang ea kantle a ka e utloisisa.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Mission Sleep Fitness Recap Campaign ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Mission Sleep Fitness Recap Campaign e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Mission Sleep Fitness Recap Campaign e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado