White Friday Sesebediso sa Sehlooho: Sekoahelo sa Makasine by Sara Alzahrani

White Friday Sesebediso sa Sehlooho: Sekoahelo sa Makasine by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

TšepePapatso· 2023

White Friday Sesebediso sa Sehlooho: Sekoahelo sa Makasine

by Sara Alzahrani

Client: White Friday Project

Moputso oa Tšepe oa A' Design Award Winner in Papatso Category

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Colors

The Design

About White Friday Sesebediso sa Sehlooho: Sekoahelo sa Makasine

Mongolo oa Buka: White Friday ke setšoantšo sa bohlokoa se entsoeng bakeng sa lets'olo la thekiso ea nako-tsohle 'me se sebelisoa e le sekoahelo sa makasine sa khoebo. Sebopeho se bonts'a libokose tsa limpho tse pahaneng holim'a tse ling. Libokose tsena li fapana ka boholo le sebopeho ho bontša tšohanyetso. Setsoantšo sa mohlala o tsoang sekgahlong sa lilemo tse lebisitsoeng se behiloe bohareng, ka hare ho lebokose le leholo la limpho, ho theha kamano e otlolohileng le bamameli. Libokose tsena tsa limpho li hlalosa maikutlo a ho fana le ho leboha. Setšoantšo sena se ikemiselitse ho aha thahasello ho litlhahiso tsa lets'olo le ho ts'ehetsa thekiso.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

White Friday Sesebediso sa Sehlooho: Sekoahelo sa Makasine ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. White Friday Sesebediso sa Sehlooho: Sekoahelo sa Makasine e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, White Friday Sesebediso sa Sehlooho: Sekoahelo sa Makasine e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
Inspiration: the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.

Read the Press Release