Ggaedok Boitsebiso ba Sehlopha sa Lithuto tsa Tlatsetso by Miraen Design Team

Ggaedok Boitsebiso ba Sehlopha sa Lithuto tsa Tlatsetso by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Moputso oa Silevera oa A' Design Award in Moralo wa Thuto, Dithuso tsa ho Ruta le Dikahare tsa Koetliso Competition Category.

SileveraThuto· 2023

Ggaedok Boitsebiso ba Sehlopha sa Lithuto tsa Tlatsetso

by Miraen Design Team

Client: Mirae-N

Moputso oa Silevera oa A' Design Award Winner in Thuto Category

614,612

Verified Award Winner

Verify Award Status for #148327

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ggaedok Boitsebiso ba Sehlopha sa Lithuto tsa Tlatsetso

Ggaedok ke boitsebiso ba lebitso la khoebo bakeng sa letoto la libuka tsa tlatsetso ea ho ithuta puo ea Sekorea. Lebitso Ggaedok ke khutsufatso ea poleloana ea Sekorea Ggaewooja Dokhaeryuk, e bolelang ho tsosa boitšepo le kutloisiso ea ho bala. Logo e kopanya lebitso le matšoao a qotso, a khethiloeng hobane sebopeho sa ona se tšoana le litumammoho le liluma-nosi tsa Sekorea. Lifoile tsa mebala e khethiloeng ea Pantone li totobatsa likarolo tsa matšoao a qotso, 'me sekoahelo se sa benyeng se eketsa ponahalo ea ona. Litšoantšo tse hatisitsoeng bukeng ea mantsoe le bukeng ea kutloisiso ea ho bala li eketsa thahasello ho liithuti.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Ggaedok Boitsebiso ba Sehlopha sa Lithuto tsa Tlatsetso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Ggaedok Boitsebiso ba Sehlopha sa Lithuto tsa Tlatsetso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Ggaedok Boitsebiso ba Sehlopha sa Lithuto tsa Tlatsetso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
Dimensions & Packaging: Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C

Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C
Tags: Education, Print, Design, Branding
Production Technology: Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
Design Challenge: It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
Research: Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
Inspiration: Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
Project Duration: The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
Operation Flow: Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif

The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works