Gaenyeomsuda Buka ea Thuto by Miraen Design Team

Gaenyeomsuda Buka ea Thuto by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Moputso oa Boronse oa A' Design Award in Moralo wa Thuto, Dithuso tsa ho Ruta le Dikahare tsa Koetliso Competition Category.

BoronseThuto· 2023

Gaenyeomsuda Buka ea Thuto

by Miraen Design Team

Client: Mirae-N

Moputso oa Boronse oa A' Design Award Winner in Thuto Category

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Verified Award Winner

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Colors

The Design

About Gaenyeomsuda Buka ea Thuto

Gaenyeomsuda ke buka ea thuto ea lipalo e etselitsoeng baithuti ba bahlankana le bafetoheli. Lebitso ke mokhoa o khutšoanyane oa polelo e bolelang hore mehopolo ke ntho e ka sehloohong lipalong. Letshwao le sebelisa setšoantšo sa bulune ea puisano le setaele se ngotsoeng ka letsoho, se bontšang khutsufatso le tokiso e fumanoang setsong sa bahlankana. Sepheo ke ho etsa hore ho ithuta lipalo ho utloahale joalo ka puisano le motsoalle, e le hore baithuti ba bule buka ntle le ho tsoenyeha. Buka e na le boholo ba 210 ka 260 milimithara. Maqephe ohle a kentsoe laminate e se nang lekoahelo le khanyang, mme letshwao le litšoantšo li koahetsoe ka epoxy e hlakileng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Gaenyeomsuda Buka ea Thuto ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Gaenyeomsuda Buka ea Thuto e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Gaenyeomsuda Buka ea Thuto e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong