Sonder Moments Bonono ba 3D ba Leihlo le Sa Thusoeng by Flint Walk

Sonder Moments Bonono ba 3D ba Leihlo le Sa Thusoeng by Flint Walk is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe tsa Khomphyutha, Ho Bopa ka 3D, Theksitjha le Ho Rendara Competition Category.

TšepeDikerafikhe tsa Khomphyutha· 2023

Sonder Moments Bonono ba 3D ba Leihlo le Sa Thusoeng

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Moputso oa Tšepe oa A' Design Award Winner in Dikerafikhe tsa Khomphyutha Category

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Colors

The Design

About Sonder Moments Bonono ba 3D ba Leihlo le Sa Thusoeng

Sonder Moments ke mosebetsi oa bonono oa sechaba oa 3D o bonoang ka leihlo le sa thusoeng, o bontšoang setšoantšong sa dijithale se hōlimo sebakeng se bohareng sa Chengdu, Chaena. Mosebetsi ona o bontša setšoantšo se seholo se entsoeng ka mahlale a khomphutha a litšoantšo (computer graphics) le theknoloji ea 3D ea leihlo le sa thusoeng. Likarolo tsa lipalesa, marble le khalase li kopantsoe le liphello tsa likhathe (particle effects) holim'a majoe a leholimo (meteorites). Karolo ena e hlahisoa skrineng sa LED se nang le boleng ba 8K le sebaka sa limithara tse ka bang 888 tse hlopheng. Boholo bona bo boholo bo baka tšusumetso e matla ea pono. Setšoantšo sena se seholo se emela tsebo ea boitsebo le matla a batho ka bomong.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Sonder Moments Bonono ba 3D ba Leihlo le Sa Thusoeng ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Sonder Moments Bonono ba 3D ba Leihlo le Sa Thusoeng e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Sonder Moments Bonono ba 3D ba Leihlo le Sa Thusoeng e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.