Kuwasawa Design School 2022 Buka Ea Tataiso ka Kazune Watanabe

Moralo oa Kuwasawa Design School 2022 Buka Ea Tataiso ka Kazune Watanabe ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Kgatiso le Media e Phatlaladitsweng.

SileveraKgatiso· 2023

Kuwasawa Design School 2022 Buka Ea Tataiso

ka Kazune Watanabe

Moreki: Kuwasawa Design School

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kgatiso

587,300

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #149958

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Kuwasawa Design School 2022 Buka Ea Tataiso

Tataiso ea Sekolo bakeng sa Sekolo sa Moralo sa Kuwasawa, sekolo sa pele sa boqapi Japane. Lilemong tsa morao tjena, puisano ea marang-rang e ntse e eketseha, 'me moeli pakeng tsa 'nete le ntho ea sebele o ntse o lerootho. Boemong bo joalo, Sehlopha sa meralo se ile sa phehella monyetla oa ho qapa ka ho hlalosa se neng se nkoa e le digital ka analoge (pampiri le khatiso). Ha u habanya feela, e shebahala joaloka buka e tloaelehileng, empa animation e sebetsa ha e ntšoa. Buka ea tataiso e arotsoe ka meqolo e fapaneng e le hore batho ba ka e thabela ka litsela tse sa tšoaneng. Ba ne ba ikemiseditse ho hlahisa puo ya dijithale ho sebedisa typography.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Kuwasawa Design School 2022 Buka Ea Tataiso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Kuwasawa Design School 2022 Buka Ea Tataiso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kuwasawa Design School 2022 Buka Ea Tataiso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Boholo le Phuthelo: Dimensions Width:182mm x Height:257mm x Depth:25mm
Lithegi: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Theknoloji ya Tlhahiso: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Phephetso ya Moralo: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Dipatlisiso: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Kgothaletso: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Nako ya Projeke: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Tsamaiso ya Mosebetsi: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.