Ecommuni Brochure Tšebeletso ea Tlhaho ea Boiphihlelo ba Pontšo by Xi Zhu

Ecommuni Brochure Tšebeletso ea Tlhaho ea Boiphihlelo ba Pontšo by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Moputso oa Tšepe oa A' Design Award in Moralo wa Meta, Leano le Tshebeletso Competition Category.

TšepeTshebeletso· 2023

Ecommuni Brochure Tšebeletso ea Tlhaho ea Boiphihlelo ba Pontšo

by Xi Zhu

Moputso oa Tšepe oa A' Design Award Winner in Tshebeletso Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Tšebeletso ea Tlhaho ea Boiphihlelo ba Pontšo

Ecommuni Brochure ke moralo oa tšebeletso o dumellang bahlahlobi ba pontšo ho theha libukana tsa bona tse ikhethileng. Bahlahlobi ba khetha lintho tse pontšitsoeng nakong ea pontšo ka ho tobetsa li-NFC sticker tse behiloeng pel'a lihlahisoa. Lintho tse khethiloeng li bokelloa ka har'a bukana ea dijithale eo e ka fetoloang ka application, ho kenyeletsa liphetoho tsa sebopeho, li-label le maswaniso a manyenyane. Sekoahelo (cover) se etsoa ho latela tsela eo mohlahlobi a ileng a e sebelisa ho pota-pota pontšo. Bukana e hatisoa pampiring feela ha mohlahlobi a tsamaea. Sena se fokotsa litšila tsa pampiri 'me lintlha tse bokelletsoeng li thusa indasteri ea lipontšo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Ecommuni Brochure Tšebeletso ea Tlhaho ea Boiphihlelo ba Pontšo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Ecommuni Brochure Tšebeletso ea Tlhaho ea Boiphihlelo ba Pontšo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Ecommuni Brochure Tšebeletso ea Tlhaho ea Boiphihlelo ba Pontšo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang