Urbaner Leano la Lebitso la Khoebo, Moralo oa Sephutheloana by Deeeep Creative Lab

Silevera Tshebeletso · 2025

Urbaner Leano la Lebitso la Khoebo, Moralo oa Sephutheloana

by Deeeep Creative Lab

Moputso oa Silevera oa A' Design Award 2025 in Tshebeletso
CLIENT: Deeeep Creative Lab
Estimated Number of Design Views: 100,774
Verification code BC3299E7DB · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Urbaner Leano la Lebitso la Khoebo, Moralo oa Sephutheloana

Urbaner ke leano la lebitso la khoebo le tšebeletso bakeng sa sehlahisoa sa ho hlokomela litelu se entsoeng bakeng sa 'maraka oa Japane. Leano lena le akaretsa moralo oa sehlahisoa, webosaete ea leqephe le le leng e arabelang, sephutheloana le sechaba sa inthanete. Sesehi sena se sebelisa enjine le mahare a tšepe e nang le carbon e phahameng a entsoeng Japane, 'me sebopeho sa sona se senyenyane se lumella ho lokisoa ha litelu ka nako efe kapa efe. Sephutheloana se kopanya mefuta e fapaneng ea mongolo le lebokose la kahare le bonolo le hlalosang tšebeliso ea sehlahisoa. Urbaner e hlahisa ho itlhokomela e le mokhoa oa ho bontša setaele sa motho ka mong, 'me webosaete e tataisa baeti ho tloha thahasellong ea pele ho ea ho theko.

About the Moputso oa Silevera oa A' Design Award

Urbaner Leano la Lebitso la Khoebo, Moralo oa Sephutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Urbaner Leano la Lebitso la Khoebo, Moralo oa Sephutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Urbaner Leano la Lebitso la Khoebo, Moralo oa Sephutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Press Kit

Unique Properties: The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.
Dimensions & Packaging: CYBERBIZ Website (PC Version 1920 x 8174 px ) Product Packaging Design Product Box (W 90 x D 60 x H 180 mm) Accessory Box (W 75 x D 75 x H 40 mm) Brand Visual Identity Design Certification card (W 75 x H 12.5 mm) Cleaning Cloth (W 4 x H 4 mm) Brand Community Services.
Tags: Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.
Production Technology: 1.User-Focused Trimmer Design for the Japanese Market.
Japanese beard types and grooming habits.
Using motor and high-carbon steel blades from Japan.
The compact design allows for easy beard adjustment anytime, anywhere.
2.Responsive Web Development for Engaging User Experiences.
Focus on a one-page layout for brand communication and product feature display.
The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience.
3.Thoughtfully Designed Packaging for a Memorable First Impression.
Focuses on packaging structure, visual style, production conditions, and material selection.
Design Challenge: A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.
Research: Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation.
•User Experience Focuses on visual design for user touch points, engaging the target audience through the website.
•Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic.
•Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.
Inspiration: Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.
Project Duration: This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.
Operation Flow: URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion.
For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability.
The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.
Image Credits: Deeeep Creative LAB,URBANER,2024