Trendi Kopo ya Mohala by Artur Konariev is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere Competition Category.

BoronseMohala· 2024

Trendi Kopo ya Mohala

by Artur Konariev

Client: Trendi

Moputso oa Boronse oa A' Design Award Winner in Mohala Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Trendi Kopo ya Mohala

Trendi e beha pele ho fana ka boiphihlelo bo bonolo ho utloisisoa le bo rateha ho basebedisi bakeng sa bareki le beng ba dikgwebo. Ponahalo e hlwekileng, ya sejoale-joale le ho tsamaea ho bonolo di totobatsa tlhahisoleseding ea bohlokwa joalo ka dihora tsa kgwebo, ditekanyetso, le ditlhahlobo. E nngwe ea matla a bona a mantlha ke bokgoni ba bona ba ho kgotsofatsa ditlhoko tse fapaneng tsa dihlopha tse fapaneng tsa basebedisi. Bareki ba ka fumana le ho hlahloba dikgwebo tse ntjha ka bonolo, ba sheba ditlhahlobo, mme ba etse qeto ea hore ba tla sebelisa chelete ea bona hokae. Ka nako e ts'oanang, beng ba dikgwebo ba ka bontsha dihlahiswa le ditshebeletso tsa bona ho hohela bareki ba ka bang teng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Trendi Kopo ya Mohala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Trendi Kopo ya Mohala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Trendi Kopo ya Mohala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design focuses on providing an intuitive and user-friendly experience for consumers and business owners. The design is clean, modern, and easy to navigate, showcasing relevant information such as business hours, ratings, and reviews. The key strength is its ability to balance the needs of different user groups. The design makes it easy for consumers to find and discover new businesses, read reviews, and decide where to spend their money. For business owners to showcase their products.
Dimensions & Packaging: The mobile app is created for both IOS and Android platforms and is optimized for portrait mode. It features a responsive UX/UI design for mobile devices and follows a comprehensive approach to corporate identity design. The latest geolocation technologies, Bluetooth, mobile data, and Wi-Fi, were utilized in the application to locate the nearest food establishments. Artificial intelligence employs algorithms to search for relevant businesses based on the user's preferences.
Tags: Online Review Platform, Local Business Directory, User-Generated Content, Restaurant Ratings, Business Reviews, Social Networking, Customer Feedback, Business Listings, Mobile Application, Community-driven platform
Production Technology: During the initial stages of the design process, the team utilized various ideation techniques, such as brainstorming sessions, mind mapping exercises, and interviews, to explore multiple creative ideas and identify key insights and user needs that informed the design direction. In the subsequent implementation phase, the team utilized Figma to create and refine digital prototypes, enabling them to iterate on design concepts and collaborate seamlessly with team members and stakeholders.
Design Challenge: The hardest part of the Trendi design activity was overcoming the challenge of balancing the needs of different user groups, such as business owners and consumers, while ensuring a seamless and enjoyable user experience for everyone. One obstacle encountered during the project's development was reconciling conflicting feedback from stakeholders and user groups. This required a lot of creative problem-solving and collaboration to find solutions that satisfied everyone's needs.
Research: The design research aimed at understanding user needs, preferences, and behavior toward the online review platform. The objectives were to identify the key factors influencing user engagement and loyalty towards Trendi and uncover potential pain points and areas for improvement. The insights and impacts of the research informed the design of several new features and enhancements to the platform, such as improved search algorithms, personalized recommendations, and a more streamlined UI.
Inspiration: The inspiration for Trendi's design came from a desire to create an easy-to-use, intuitive, and visually appealing platform. The design team focused on creating a clean and modern interface that made it easy to find and discover businesses, read reviews, and leave feedback. They also incorporated social elements such as user profiles, check-ins, and photo sharing to enhance community and encourage user engagement.
Project Duration: Ukraine, Kyiv, the project began in March 2022 and continues.
Operation Flow: Trendi is a platform that helps people find and review local businesses. The app is designed to be user-friendly and easy to navigate, allowing users to search for food establishments based on location, category, and other factors. Users can read reviews, view photos, leave feedback, and stream. The interaction on Trendi happens through a combination of user-generated content and technology. Users can create profiles, check-in at businesses, and leave reviews to help others make decisions.
Team Members: Lead product designer: Artur Konariev
Image Credits: https://iconscout.com/licenses#simple_license
http://unsplash.com/license