Barking Good Diteng tsa Letšoao la Kgwebo by Squared

Barking Good Diteng tsa Letšoao la Kgwebo by Squared is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

TšepePapatso· 2024

Barking Good Diteng tsa Letšoao la Kgwebo

by Squared

Client: Squared

Moputso oa Tšepe oa A' Design Award Winner in Papatso Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Diteng tsa Letšoao la Kgwebo

Tlhokomelo ya diphoofolo tsa lapeng e fihlile mehleng e meswa. Metswalle ye menyenyane ye nago le boboa bjale e swerwwa bjalo ka e lekana ka lelapeng gomme e dutse e amogela tlhokomelo ye oketsegileng. Bakeng sa salonu ya go hlwekisa ye fanago ka tlhokomelo ya boithabiso le dikalafo tsa maemo a godimo go dintša, go hlabollwa mefuta ye mentši ya diteng tsa letšoao la kgwebo go hloma puisano ya ponagalo ye mpsha ka botlalo ye thušago go anegela kanegelo yeo e mpša. Dintša di na le popego ya tšona, setaele, botho gomme di bontšwa bjalo ka bahlokomedi ba bohlokwa ba swanetšego tlhokomelo ya maemo a godimo ya dintša.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Barking Good Diteng tsa Letšoao la Kgwebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Barking Good Diteng tsa Letšoao la Kgwebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Barking Good Diteng tsa Letšoao la Kgwebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED