Centrestage 2022 Sebaka sa Kenyelletso ea Ketsahalo by Dury Chin

Centrestage 2022 Sebaka sa Kenyelletso ea Ketsahalo by Dury Chin is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Diketsahalo le Ditiragalo Competition Category.

SileveraKetsahalo· 2024

Centrestage 2022 Sebaka sa Kenyelletso ea Ketsahalo

by Dury Chin

Client: Hong Kong Trade Development Council

Moputso oa Silevera oa A' Design Award Winner in Ketsahalo Category

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Colors

The Design

About Centrestage 2022 Sebaka sa Kenyelletso ea Ketsahalo

Centrestage 2022 ke sebaka sa kenyelletso se etselitsoeng ketsahalo ea feshene Hong Kong. Sebaka sena se bophara ba limithara tse 15, bolelele ba limithara tse 36 le bophahamo ba limithara tse 7, 'me se etsa karolo ea pontšo ea limithara tse lekanyelitsoeng tse 6665. Mekhahlelo e 'meli ea liskrini tsa LED tse chitja e fanyehiloe ka holim'a skrini se chitja joaloka bolo, ho theha sebaka sa ho nka lifoto. Lebota le kobehileng la LED monyako le bontša litšoantšo tse tsamaeang. Litšiea tse sebelisanang le lebota le leholo la LED li tšehetsa litlhahiso. Sebaka sena se boetse se sebelisoa bakeng sa likamohelo le lipontšo tsa feshene. Marako a hahiloe ka liforeimi tsa aluminium tse ka sebelisoang hape, 'me ho sebelisoa k'hapete e ka bolang ka tlhaho.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Centrestage 2022 Sebaka sa Kenyelletso ea Ketsahalo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Centrestage 2022 Sebaka sa Kenyelletso ea Ketsahalo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Centrestage 2022 Sebaka sa Kenyelletso ea Ketsahalo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The annual event Centrestage consists of 6665 m2 exhibition space, asked for a multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode.
Dimensions & Packaging: Outside the Hall entry sits a 6mW. x 3.5mH. Naked eyes curved LED screen, to create an incredible 3-dimensional image. The walls are cladded with color perforated sheet and LED tubes with LED running sign. When inside the hall, 15mW. x 36mL. x 7mH. Introductory space with 2 layers of circular LED screens with a diameter of 5.5m and 4m are suspended in the middle space, which related to a 1.5mDia. spherical screen on the semi-glossy platform on the ground. Also, 3 sets of the interactive game column in 2.4mDia. were placed in this experience space, a 1.5mW x 2.5mH. curved LED screen with sensor were hired. At the rear wall, an attractive video is adopted in the 16mW x 5mH. LED Wall followed by LED neon lit hanging TV deco completed the journey.
Tags: CENTRESTAGE, Hong Kong, Fashion Event, Inclusion and Diversity, Introductory Space, HKTDC, Exhibition Design, Multifunctional
Production Technology: Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the Naked eyes LED wall, 2 layers of hanging circular LED screens with sphere Led ball. All the walls were made from reusable aluminium structural frames covered with perforated sheet and color panel with LED lighting tube deco finish. And The interactive game columns, which is covered with mirror finish, Led running sign and LED screens were hired. To be more sustainable in the overall production biodegradable carpets was used.
Design Challenge: The biggest challenge was translating the Inclusion and Diversity with Metaverse concept into a spatial design. Through research to create a virtual fashion show and installation within the metaverse. Design a series of stunning outfits using 3D software and showcase them on audience. And use sound effects, interactive elements, and special lighting to create an unforgettable experience for visitor. Moreover, the spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
Research: The Inclusion and Diversity showcases fashion brands and designs from around the world that represent different concepts, styles, cultures, races, age groups and genders. Echoing the global trend to embrace and reconcile differences, the show strives to break the stereotypes by exposing viewers to various perceptions of aesthetics.

A celebration of efforts and creativity to address the needs of socially and culturally diverse communities, the three-day spectacle seeks to promote discussion on inclusive design practices that will bring about meaningful changes in the industry and beyond.
Inspiration: Centrestage is a premium event for discovering Asia’s latest upcoming fashion brands. Under its central theme, Inclusion and Diversity, with an emphasis on authentic self-expression, projecting a common goal of enabling visitors to express their bold imagination through beauty and aesthetics.
Project Duration: The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 9th of September 2022 and ran for 3 days. Centrestage was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Operation Flow: The first impression of the Inclusion and Diversity concept starts with motion graphic on a large Naked eyes curved LED outside the concourse entry. After that we will enter the world of the Metaverse. The simulated images wearing different clothes through VR allows the experience to be even more authentic. And the 2 layers of circular LED screens with a spherical screen create a selfie-taking holding area. The next of the introductory space featuring a set of playful seating and supersize lettering of Centrestage as a backdrop, and a large LED screen corner is an audio-visual spatial experience in default mode, otherwise it can be hired out for open receptions, fashion branding lectures. The next section is the multi-functional area Miniverse, a large projection screen and 4 sets suspended TVs will show the mini fashion parades branding and the event presentations. Moreover, we also
create a AR experience area, which is cooperate with Microsoft, a large curved LED screen 0to brought the visitors to a whole new experience of looking at the presence and visioning on the Metaverse.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council