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Elegance and Modernity Setulo sa Pontšo by Smart Design Expo - Joanna Dittmar

Elegance and Modernity Setulo sa Pontšo by Smart Design Expo - Joanna Dittmar is a highly esteemed winner of the very prestigious 2023 Moputso oa Khauta oa A' Design Award in Moralo wa Meaho ya Pontsho ya Kgwebisano, Ka Hare le Dipontsho Competition Category.


KhautaPontsho ya Kgwebisano· 2023

Elegance and Modernity Setulo sa Pontšo

by Smart Design Expo - Joanna Dittmar

Client: Drutex

Moputso oa Khauta oa A' Design Award Winner in Pontsho ya Kgwebisano Category

Colors

The Design

About Elegance and Modernity Setulo sa Pontšo

Elegance and Modernity ke setulo sa pontšo se entsoeng bakeng sa pontšo ea khoebo Nuremberg. Setulo se lekana limithara tse 21.5 ka tse 11, ka marako a bophahamo ba limithara tse 5. Liphetho tse ntšo le tsa konkreite li kopantsoe le likarolo tsa limela le khanya e hlokometsoeng ka hloko ho hlahisa lihlahisoa maemong a khutsitseng. Sefahleho sa kantle se entsoe ka laminate, sethala se leketlileng sa leru la khauta se entsoe ka terata ea tšepe, 'me liyuniti tsa pontšo li pentiloe ka khauta e benyang. Likarolo tsohle li entsoe ka hare ke litsebi tsa mapolanka. Sekrini sa limithara tse 6 ka tse 3.5 se bontša filimi ho hohela baeti ba hole.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Elegance and Modernity Setulo sa Pontšo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Elegance and Modernity Setulo sa Pontšo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Elegance and Modernity Setulo sa Pontšo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimensions & Packaging
SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Tags
elegant, modern, minimalist,
Production Technology
The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Design Challenge
Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Research
Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiration
Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Project Duration
Frontale 2022, Nuremberg
Operation Flow
the stand has a warm, sophisticated and light look
Patents
Smart Design Expo
Team Members
Joanna Dittmar
Image Credits
Smart Design Expo

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