AS Women Empowerement Mpho ya Khamphani by Antonia Skaraki

AS Women Empowerement Mpho ya Khamphani by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Dimpho Competition Category.

TšepeDimpho· 2024

AS Women Empowerement Mpho ya Khamphani

by Antonia Skaraki

Client: As

Moputso oa Tšepe oa A' Design Award Winner in Dimpho Category

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Colors

The Design

About AS Women Empowerement Mpho ya Khamphani

A|S e ile ya etsa moralo wa mpho ya selemo le selemo ya khamphani e tla sebetsa e le polelo le pitso ya ketso e susummeditsweng ke tlhokahalo ya ho matlafatsa basadi ba morabe ofe kapa ofe, bodumedi, kapa maemo a sechaba. Cretan Tsikoudia, sejeno sa setso sa Magreise, se ile sa tlatsa dibotlolo tse bopilweng ho emela basadi ba fapaneng, e nngwe le e nngwe e na le sefahleho se ikgethang sa letsopa bakeng sa koroko, tse susummeditsweng ka mokhoa wa ditshwantsho tsa kgale tsa Cycladic. Di ile tsa fetisa merero ya Tokoloho, Phetoho, Tekano, Toka, Thuto, Kgetho, le Matla. Botlolo ka nngwe e ile ya behwa lebokosong le ikgethileng le nang le ditshwantsho tsa bonono le phousetara ya lebota.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

AS Women Empowerement Mpho ya Khamphani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. AS Women Empowerement Mpho ya Khamphani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, AS Women Empowerement Mpho ya Khamphani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi